Netbabyworld is one of the first browser-based social gaming sites, known for its distinctive low-polygon 3d imagery, centered on an ensemble cast of characters. Founded in 1999, Netbabyworld developed as a merge venture with the Swedish company PlayCom (formerly Game Design Sweden).
The Netbaby Grand Prix Concept was developed for Nokia in a joint venture with Daydream Mobile and Terraplay. Netbaby Grand Prix is a racing game and allows up to three players to compete simultaneously in real-time over networks.
While the site enjoyed a great deal of popularity through this period, winning the 2002 Webby for best game site, Netbaby's monetization model was unclear.
The Playcom website states that "In April 2003 PlayCom was acquired through a management buyout by the management team, as well as key employees from former Netbaby World." It was around this time that the community features were removed, and site updates ceased.