The declared aim of the group is to invite a large number of people who believe in their values and values as described in the Likud Constitution, and to enlist them in support of Knesset candidates who express positions consistent with the agenda they wish to promote: to push middle-class interests from within Likud. It takes no position on the Israeli–Palestinian conflict. The group began to surge in late 2016, going from about 3,000 members to more than 12,000 at 2019 Likud primaries, among a total of 100,000 Likud members.
The only New Likud's candidate that is on the list is Nir Hirschman. However, the faction made a deal with other Likud members to build a new "recommendation list" for the primaries.
Many "old" Likud members and journalists have questioned the right-wing credentials of the New Likudniks. They have accused New Likundics of the group of being undercover leftists, who are seeking to compensate for their diminished status in Israeli politics.
- Andrew Tobin. "Rebellious New Likudniks are crashing Netanyahu's party". Times of Israel.
- "Likud boots out two primary candidates for party-clashing views". Times of Israel.
- Lahav Harkov. "New Likudniks runs candidates in Likud primary as party weighs expelling them".
- "New Likudniks appeal to court against party expulsion". The Jerusalem Post.
- Stuar Winer. "New Likudniks kicked out of Likud primary". The Jerusalem Post. Retrieved 29 May 2019.
- "Targeting 'New Likudniks'". Haaretz. 28 August 2017.