New York Sports Express
Masthead logo of the NYSX
|Owner(s)||New York Press|
|Publisher||Charles D. Colletti|
|Ceased publication||July 2004|
|Headquarters||New York, NY
The New York Sports Express, sometimes abbreviated NYSX, was a free publication distributed from April 2003 to July 2004 as a sister paper to the New York Press. The New York City, USA publication was designed to take an entertaining look at topical sports stories, in contrast to most sports publications at that time, whose sportswriters took themselves more seriously. However, its existence was short-lived; the paper was shut down in July 2004.
In December 2002, the Avalon Equity Partners investment group purchased the New York Press and were looking to launch new publications to take their purchase in additional directions. In April 2003, 60,000 copies of the New York Sports Express were placed in bright orange newsstand boxes as the initial circulation of this free sports weekly.
The bright orange newsstand boxes created a conflict between the New York Sports Express and The L Magazine, a new free bimonthly guide to events. Hoping to distinguish themselves on corners crowded with other news boxes, both bought bright orange ones and placed about 400 of them on the streets just weeks apart in April. The coincidence became a running joke between the publications. However, the running joke did not last that long.
In early July, 2004, Avalon Equity Partners decided to shut down the weekly New York Sports Express because they "wanted to concentrate on (their) core property, New York Press." In late July, 2004, 65,000 copies of the last issue of New York Sports Express were distributed.
- Taibbi, Matt. (Nov. 2006). New York Press. R.I.P. NYSX: Anyone want to hire a dozen sportswriters? Obtained Nov. 9, 2006.
- Kelly, Keith J. (March 26, 2003). "Publishers send Troops Free Mags". New York Post: 34.: "It's all part of the sweeping changes taking place since the investment firm Avalon took over the newspaper from its founder, the conservative-leaning Russ Smith."
- PR News. (March 31, 2003). There is a Season, Churn, Churn, Churn... Volume 59.
- Tong, Judy. (August 3, 2003) The New York Times. News Boxes In a Face-Off, Sort of. Section: 14, Pg. 6
- Kelly, Keith J. (July 15, 2004). New York Post Express Stop: Publisher Kills Sports Weekly. Business Section; Pg. 35.