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Normative isomorphic change is driven by pressures brought about by professions. One mode is the legitimization inherent in the licensing and crediting of educational achievement. The other is the inter-organizational networks that span organizations. Norms developed during education are entered into organizations. Inter-hiring between existing industrial firms also encourages isomorphism.
People from the same educational backgrounds will approach problems in much the same way. Socialization on the job reinforces these conformities.
- Dimaggio, P. J., & Powell, W. W. (1983). The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields. American Sociological Review, 48(2), 147–160.
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