Ecotrust Canada

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Ecotrust Canada
Ecotrust Canada logo.jpg
Motto Building the conservation economy
Founded 1995
Founder Ian Gill
Type Non-profit charity
Registration no. 89474 9969 RR0001
Focus Sustainable economic development
Area served
British Columbia, Ontario, Canada
Key people
Brenda Kuecks, President

Ecotrust Canada is a Canadian charity with offices in Vancouver and Prince Rupert, BC.


Ecotrust Canada was founded in 1995 as an offshoot of the US-based Ecotrust. While the two organizations are financially and operationally separate, they maintain a close relationship through their shared bioregional approach to conservation and development.[1]

In 2010, Ian Gill left his position as President of Ecotrust Canada to assume the role of CEO of the newly founded Ecotrust Australia, operated as a separate yet affiliated organization.[2] Ecotrust Australia closed in 2012.[3]

Activities and Programs[edit]


  • Licence Banks to improve licence affordability in the Clayoquot Sound and Skeena regions, funded in part by the Gordon and Betty Moore Foundation.[4][5]
  • Coastal Loan Fund, in partnership with Ecotrust and ShoreBank, offering loans to communities and enterprises wishing to diversify their incomes and holdings.[6]
  • Advocacy work, including publications arguing against the use of catch shares in commercial fisheries.[7]
  • Fisheries monitoring, including both electronic and observer-based monitoring.[8][9]
  • Socioeconomic study of BC commercial fisheries, published in conjunction with the T. Buck Suzuki Foundation.[10][11][12]


  • Iisaak Forest Resources, a wholly owned First Nation forestry company in Clayoquot Sound. Ecotrust Canada provided start-up funds and initially managed the corporation. Iisaak is currently overseen by the Nuu-chah-nulth Central Region Management Board.[13]
  • Forest Stewardship Council (FSC) group certification program, which allows owners of smaller forests to share costs by buying into Ecotrust Canada's FSC certification. Ecotrust Canada is currently the only organization in BC to offer this program.[14]


First Nations[edit]

  • The Aboriginal Mapping Network, a public online tool supporting aboriginal and indigenous peoples facing issues such as land claims, treaty negotiations, and resource development.
  • Terratruth, an online tool that supports indigenous communities in sharing information about their territories, making decisions around land and water use, and going through the Aboriginal Rights and Title referral process.[18]
  • Living Atlas, a tool customized for use by the Nuu-chah-nulth First Nations.[19]
  • Chief Kerry's Moose, co-published with the Union of British Columbia Indian Chiefs, which establishes a global standard for land-use occupancy surveys and mapping.[20]
  • First Nation Regeneration Fund, a $7 million fund to help First Nations gain equity stakes in renewable energy projects. Ecotrust Canada helped to create the fund, in partnership with Tale'awtxw Aboriginal Capital Corporation, Tribal Resources Investment Corporation, and the Government of Canada.[21][22]
  • Qwii-qwiq-sap (Standing Tree to Standing Home in the Nuu-chah-nulth language), an initiative promoting culturally appropriate building design and construction among First Nations communities. The first Qwii-qwiq-sap home was constructed in 2008 in the Tla-o-qui-aht Nation in Tofino, BC.[23][24]

Other Programs[edit]


Ecotrust Canada's Board of Directors provides guidance and oversight for the organization. The Board is independent and wholly voluntary. As of February 2015, it consists of:[28]

  • Dr. Chris Bataille (Co-Chair)
  • Ronald Grzywinski
  • Dr. C.S. (Buzz) Holling
  • Jacqueline Koerner (Past Chair)
  • Dr. Julia Levy (Co-Chair)
  • Velma McColl (Special Advisor)
  • Jonathan Stewart
  • Lulla Sierra Johns
  • Rick Williams


In 2013, Charity Intelligence Canada selected Ecotrust Canada as one of the top 7 environmental charities in Canada.[29] Ecotrust Canada was also selected by the Coady International Institute at St. Francis Xavier University as one of 11 case studies from Canada and the US demonstrating successful citizen-led sustainable change.[30]

President Brenda Kuecks received a Clean50 Award in 2013 for her work in promoting sustainable development and clean capitalism in Canada.[31] In 2008, she received a BC Community Achievement Award from Premier Gordon Campbell. [32]

In 2008, Ecotrust Canada received a Special Achievement in GIS award from ESRI in recognition of the organization's work with the Aboriginal Mapping Network.[33] It previously won the award in 2004 for work with the Council of the Haida Nation to establish the Haida Mapping Office.[34][35]

See Also[edit]


  1. ^ "Charity Intelligence Canada: Ecotrust Canada", Charity Intelligence Canada.
  2. ^ "Former Vancouver reporter moving to Sydney to launch Ecotrust Australia", The Vancouver Sun, Vancouver, 24 March 2010.
  3. ^ "Ecotrust Australia winds down", Ecotrust Canada, 12 August 2012.
  4. ^ Dart, Jennifer, "Ucluelet council agrees to lobby to keep rural fishery", The Westerley News, 6 December 2007.
  5. ^ "A Start-up Guide to Fisheries Licence Banks", Ecotrust Canada, September 2008.
  6. ^ "Ecotrust Canada’s coastal loan fund", MaRS Centre for Impact Investing, 3 March 2013.
  7. ^ Stewart, Monte, "Commercial fishery backs salmon quota", Business Edge News Magazine, 25 November 2004.
  8. ^ "Commercial Fisheries Monitoring", Ecotrust Canada.
  9. ^ "Electronic monitoring", Ecotrust Canada.
  10. ^ Crawford, Emma, "Commercial fisheries decision-making should consider factors beyond economic value: study", Business in Vancouver, 7 November 2013.
  11. ^ "Understanding Values in Canada's North Pacific", Ecotrust Canada.
  12. ^ "Study: Clayoquot tops in BC for commercial fishing", The Westerley News, 27 November 2013.
  13. ^ "First Nation Forest Company Receives Financing From Conservation Business Lenders", Iisaak Forest Resources Ltd, 28 November 2000.
  14. ^ Hamilton, G., "Ecotrust Canada enters the logging business", The Vancouver Sun, 23 February 2006.
  15. ^ "Ecotrust Canada - ThisFish"
  16. ^ "Thisfish - Traceable Seafood".
  17. ^ Godin, Neil, This weeks Idea: Fish do it. Cattle do it. Even cauliflowers do it. Should you?, 12 March 2013
  18. ^ "Terratruth", Ecotrust Canada.
  19. ^ "The Living Atlas", Ecotrust Canada.
  20. ^ "Chief Kerry's Moose: a guidebook to land use and occupancy mapping, research design and data collection"
  21. ^ Ferreras, Jesse, "First Nations encouraged to get into energy business", Pique Newsmagazine, 29 May 2009.
  22. ^ Kimmett, Colleen, "New fund to give First Nations equity in power projects", The Tyee, 19 May 2009.
  23. ^ "Qwii-qwiq-sap: Standing tree to standing home".
  24. ^ "Qwii-qwiq-sap Standing Tree to Standing Home Project".
  25. ^ "About Us", Climate Smart.
  26. ^ Bailey, Andrew, "Local leaders kicking the tires on alternative waste disposal and energy production", The Westerley News, 12 November 2013.
  27. ^ "Social innovation lab and incubator RADIUS launched at Beedie School", Beedie Newsroom, 25 March 2013.
  28. ^ "Our Board", Ecotrust Canada.
  29. ^ "Environmental Charities in Canada", Charity Intelligence Canada.
  30. ^ "Ecotrust Canada - British Columbia", Coady International Institute.
  31. ^ "Brenda Kuecks", Clean50.
  32. ^ Riddell, Gillian, "Tofino resident receives provincial achievement award", The Westerley News, 30 April 2008.
  33. ^ "Special Achievement in GIS Award", ESRI.
  34. ^ "Special Achievement in GIS Award", ESRI.
  35. ^ "Aboriginal Mapping Network wins innovation award", Geoconnexion, 2008.

External links[edit]