Oddcast (company)

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Founded 1999
Key people
Adi Sideman
Website oddcast.com

Oddcast is an online marketing company located in New York City and founded in 1999.[1][2]

Their software PhotoFace allows an uploaded picture to be turned into a 3D face, and then allows the manipulation of the features. They have used this in various marketing campaigns for numerous major corporations.


The company was founded in 1999 by former Israeli army paratrooper and documentary filmmaker Adi Sideman,[3][4] who as of 2012 is the company's chief executive officer.


  • For McDonald's in Europe, they created a promotion called “Avatarize yourself”, which encouraged people to go to a website and use a photograph of themselves to change into a Na'vi from the film Avatar.[5]
  • They have worked with CareerBuilder to create Monk-e-mail, which allows people to send messages with images of talking chimpanzees they can customize. Over 160 million messages have been sent thus far.[6][7]
  • Ford's Theme Song-a-tron[8]
  • Tide's Talking Stain[4]
  • Volkswagen's Babymaker[7]
  • 7-Eleven's BrainFreeze Laboratory, used to promote its Slurpee beverage.[9]
  • OfficeMax's Elfyourself.[10]
  • Monk-e-Mail


  1. ^ "About Us". Oddcast. Retrieved 2012-02-02. 
  2. ^ Ahrens, Frank (15 July 2006). "The Nearly Personal Touch; Marketers Use Avatars to Put An Animated Face With the Name." The Washington Post.
  3. ^ Krewen, Nick (11 January 2004). "Dot.com dreams dashed yet again." Toronto Star.
  4. ^ a b "Oddcast's Character: Oddcast Adi Sideman's avatars have starred in some very successful viral marketing campaigns." The New York Enterprise Report. Retrieved 2 February 2012.
  5. ^ Elliott, Stuart (2010-02-08). "Campaign Spotlight - This Campaign Is Wet (and Wild)". NYTimes.com. Retrieved 2012-02-02. 
  6. ^ Elliott, Stuart (January 13, 2011). "The Game Plan? Returning to What Works". The New York Times. Retrieved February 4, 2012.  External link in |publisher= (help)
  7. ^ a b Barrett, Rick (4 April 2009). Briggs & Stratton, Milwaukee Journal Sentinel (noting Oddcast campaigns including "Monk- e-Mail, Tide's Talking Stain, and Volkswagen's Babymaker ...")
  8. ^ (23 April 2008). Ford Focus Theme Song-a-tron Becomes A Viral Success!, oddcast.com (verifying Ford campaign)
  9. ^ "MediaPost Publications 7-Eleven Launches 'Brainfreezing' Online Viral Campaign 03/20/2009". Mediapost.com. Retrieved 2012-02-02. 
  10. ^ (19 May 2008). Oddcast Creates Bridezillas Viral Campaign, mediapost.com

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