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Their software PhotoFace allows an uploaded picture to be turned into a 3D face, and then allows the manipulation of the features. They have used this in various marketing campaigns for numerous major corporations.
- For McDonald's in Europe, they created a promotion called “Avatarize yourself”, which encouraged people to go to a website and use a photograph of themselves to change into a Na'vi from the film Avatar.
- They have worked with CareerBuilder to create Monk-e-mail, which allows people to send messages with images of talking chimpanzees they can customize. Over 160 million messages have been sent thus far.
- Ford's Theme Song-a-tron
- Tide's Talking Stain
- Volkswagen's Babymaker
- 7-Eleven's BrainFreeze Laboratory, used to promote its Slurpee beverage.
- OfficeMax's Elfyourself.
- "About Us". Oddcast. Retrieved 2012-02-02.
- Ahrens, Frank (15 July 2006). "The Nearly Personal Touch; Marketers Use Avatars to Put An Animated Face With the Name." The Washington Post.
- Krewen, Nick (11 January 2004). "Dot.com dreams dashed yet again." Toronto Star.
- "Oddcast's Character: Oddcast Adi Sideman's avatars have starred in some very successful viral marketing campaigns." The New York Enterprise Report. Retrieved 2 February 2012.
- Elliott, Stuart (2010-02-08). "Campaign Spotlight - This Campaign Is Wet (and Wild)". NYTimes.com. Retrieved 2012-02-02.
- Elliott, Stuart (January 13, 2011). "The Game Plan? Returning to What Works". The New York Times. Retrieved February 4, 2012. External link in
- Barrett, Rick (4 April 2009). Briggs & Stratton, Milwaukee Journal Sentinel (noting Oddcast campaigns including "Monk- e-Mail, Tide's Talking Stain, and Volkswagen's Babymaker ...")
- (23 April 2008). Ford Focus Theme Song-a-tron Becomes A Viral Success!, oddcast.com (verifying Ford campaign)
- "MediaPost Publications 7-Eleven Launches 'Brainfreezing' Online Viral Campaign 03/20/2009". Mediapost.com. Retrieved 2012-02-02.
- (19 May 2008). Oddcast Creates Bridezillas Viral Campaign, mediapost.com