Operative Media

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Operative Media, Inc.
Industry Digital advertising
Founded 2000
Headquarters New York City, United States
Key people
Lorne Brown (CEO)
Products Operative.One
Operative Managed Services
Operative Professional Services
Website www.operative.com

Operative is an American advertising company, founded in New York City in 2000. The company has its headquarters in New York City with offices in Los Angeles, London and India, and employs roughly 280 people,[citation needed] providing media companies with ad management technology, ad trafficking services, and business process management consulting. Its current president is Lorne Brown, who replace Mike Leo in 2012.[1]

The company has three product lines: Managed Services- which includes campaign management and ad trafficking consultancy, Professional Services- facilitating software implementation and business process consulting, and the Operative Dashboard- an ASP-based web application that aims to allow media publishers to automate contract management, product packaging and pricing, inventory management, campaign reporting and revenue recognition.

Its clients include Reuters, Dow Jones, National Public Media, NBC Universal, SmartMoney, Constant Contact and iVillage.[citation needed]


In December 2007, former Operative CEO Mike Leo was named in the Silicon Alley 100, at number 85.[2] he was also included in the Madison Avenue IT list for January 2008.[3]

Inc. magazine listed Operative Media #712 out of the top 5,000 companies for 2007, and ranked it at #56 in the Top Companies in Software, and #55 in its list of the Top Companies in New York City, Northern New Jersey, and Pennsylvania.[4]


  1. ^ "Operative Appoints Lorne Brown CEO". Operative. 3 December 2012. 
  2. ^ [1] Archived March 7, 2008, at the Wayback Machine.
  3. ^ [2] Archived April 24, 2008, at the Wayback Machine.
  4. ^ [3][dead link]

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