This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages)(Learn how and when to remove this template message)
|Headquarters||New York City, United States|
|Lorne Brown (CEO)|
Operative Managed Services
Operative Professional Services
Operative is an American advertising company, founded in New York City in 2000. The company has its headquarters in New York City with offices in Los Angeles, London and India, and employs roughly 280 people, providing media companies with ad management technology, ad trafficking services, and business process management consulting. Its current president is Lorne Brown, who replace Mike Leo in 2012.
The company has three product lines: Managed Services- which includes campaign management and ad trafficking consultancy, Professional Services- facilitating software implementation and business process consulting, and the Operative Dashboard- an ASP-based web application that aims to allow media publishers to automate contract management, product packaging and pricing, inventory management, campaign reporting and revenue recognition.
Inc. magazine listed Operative Media #712 out of the top 5,000 companies for 2007, and ranked it at #56 in the Top Companies in Software, and #55 in its list of the Top Companies in New York City, Northern New Jersey, and Pennsylvania.