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ownerIQ, Inc.
TypePrivate Company
HeadquartersBoston, Massachusetts, United States
Key people
Jay Habegger, CEO and Co-Founder

Doug Shattuck, CFO
Chris Back, CTO

Steve Ustaris, CMO

ownerIQ is a media technology company that provides online advertising solutions and marketing channels for brands, retailers, and manufacturers. The company was founded by Jay Habegger and has offices in Boston, New York City, Chicago, San Francisco, Seattle and Toronto.[1][2][3][4]


Habegger founded OwnerIQ in 2007 after selling Bitpipe, Inc. for $40 million to TechTarget.[citation needed] In 2012, the company acquired DijiPOP, an on-demand shopper marketing technology platform. OwnerIQ owns ManualsOnline.com. The online directory provides guides for appliances, TV and Video, electronics, power tools, and other consumer goods.[citation needed]


The company offers ownership targeting, retailer targeted marketing, vendor targeted marketing, and pre-roll capability that enables advertisers to target shoppers from specific premium retailer sites and other e-commerce websites.[citation needed]


  1. ^ 20 May (2007-10-30). "OwnerIQ looks smart with $2M first funding - Boston Business Journal". Masshightech.com. Retrieved 2014-06-15. CS1 maint: discouraged parameter (link)
  2. ^ Geoffrey Oldmixon (2008-05-14). "OwnerIQ's Ownership Targeting Rewrites the Marketing Manual - CE Pro Magazine Article from". CE Pro. Retrieved 2014-06-15. CS1 maint: discouraged parameter (link)
  3. ^ The Miami Herald. "Bridget Carey: The Digital Dish | Learning how to use your new gadgets". Miamiherald.typepad.com. Retrieved 2014-06-15. CS1 maint: discouraged parameter (link)
  4. ^ Otlacan, Otilia. "OwnerIQ Tool Shows Advertisers How their Online Budgets Affect Retail Customers". Ad Operations Online. Retrieved 2014-06-15. CS1 maint: discouraged parameter (link)

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