Paid to click
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Paid to click is an online business model that draws online traffic from people aiming to earn money from home. Paid-To-Click, or simply PTC websites, act as middlemen between advertisers and consumers; the advertiser pays for displaying ads on the PTC website, and a part of this payment goes to the viewer when he views the advertisement.
Controversies
It has discussed the viability of the business model PTC, because really, most clicks users are not interested in the ad.[1] With lawsuits filed against the internet search companies, the burden has been placed on Google, Yahoo and others to determine valid clicks from fraudulent ones.[2]
See also
- Adware
- Affiliate marketing
- Browser toolbar
- Cost per impression
- Internet fraud
- Pay to surf
- Work-at-home scheme
References
- ^ Click Fraud. Businessweek.com (2006-10-02). Retrieved on 2011-10-30.
- ^ Kate DuBose Tomassi Google's Click Fraud Settlement Seen As Non-Event. Forbes.com. 03.09.06