Jump to content

Pardot

From Wikipedia, the free encyclopedia
Pardot
IndustryMarketing Technology
FoundedJanuary 1, 2007 (2007-01-01) in Atlanta, USA
FoundersDavid Cummings, Adam Blitzer
FateAcquired
SuccessorExactTarget
Headquarters,
USA
ParentSalesforce
Websitepardot.com

Pardot is a marketing automation company founded by David Cummings and Adam Blitzer in 2007. Acquired by ExactTarget in 2012 for $100 million dollars and then by Salesforce in 2013.[1]

References

[edit]
  1. ^ "The road to becoming one of the biggest marketing automation companies with a $100M+ exit with David Cummings, co-founder of Pardot". Zendesk. Retrieved 2023-10-18.