Parking In Motion

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Parking In Motion (PIM)
Parkinginmotion logo.png
Slogan(s) "a smarter way to park"
Alexa rank 6,410,916 (August 2012)[1][2]
Launched 2008
Current status Online

Parking In Motion (PIM) is a parking technology company based in Santa Monica, California. Parking In Motion was founded by Sam Friedman (Current CEO) and Alexander Israel (Current COO) in 2008.

PIM is a provider of dynamic and real time parking data,[3] which holds partnerships with app developers, map makers, and GPS navigation companies. PIM operates a database containing over 20,000 public parking lots[3][4][5] in over 300 cities.[4][5] These lots cover the United States, Canada, Europe and Australia.[4][5]

iPhone App[edit]

Parking In Motion iPhone App

PIM's consumer product is an iPhone app, released on April 14, 2011.[7] It allows users to access the PIM database mobily as well as reserve and prepay for parking through affiliates.[8][9][10]

QR Code[edit]

In May 2011, Parking In Motion debuted its QR Code campaign at the International Parking Institute (IPI) conference in Philadelphia, Pennsylvania in its effort to "make parking fun".[11] The campaign utilizes Mobile tagging to try to encourage drivers to use PIM's services and associated lots.


  1. ^ " Site Info". Alexa Internet. Retrieved 2012-08-02. 
  2. ^ "Statistics from Alexa". Alexa Internet. Retrieved 2011-06-27. 
  3. ^ a b "ParkMe – Home of the official Park Me parking app". 2011-09-28. Retrieved 2012-06-05. 
  4. ^ a b c Needleman, Rafe (2011-04-02). "Tiny start-up tackles big driving hassle: Parking | Rafe's Radar - CNET News". Retrieved 2012-06-05. 
  5. ^ a b c Travel Contributors (2011-05-05). "Parking Made Easy With Parking In Motion iPhone App". Business Insider. Retrieved 2012-06-05. 
  6. ^ "App Store - ParkMe - Find the Closest and Cheapest Parking Anywhere, Park Me". Retrieved 2012-06-16. 
  7. ^ "The PIM Blog » Parking In Motion iPhone App Launch". Retrieved 2012-06-05. 
  8. ^ Feb 8, 2011 (2011-02-08). "Find and Reserve Parking In Real Time For Free With Parking In Motion on iPhone « lalawag". Retrieved 2012-06-05. 
  9. ^ Bleiberg, Erika (2011-06-07). "Montclair’s "Smart" Parking is Fully Operational - Baristanet | Baristanet". Retrieved 2012-06-05. 
  10. ^ Gardner, Terry (2011-06-26). "Apps for the road - Los Angeles Times". Retrieved 2012-06-05. 
  11. ^ [1][dead link]