J. Patrick Rooney
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John Patrick Rooney (December 13, 1927 – September 15, 2008) was the chairman and founder of the Fairness Foundation which spends its energies in helping low income Americans on education and health care. He is the Father of Medical Savings Accounts, now known as Health Savings Accounts. He had been the chairman of Golden Rule Insurance Company, during which he built the company to one of the nation’s leaders in the individual health insurance market. According to Indiana Business Magazine, "in the insurance industry, a description that often precedes Rooney's name is 'maverick'.
Civil rights work
In 1976, Rooney led a fight against discrimination in insurance agent testing with an eight-year lawsuit against the State of Illinois and the Educational Testing Service  and was successful. The suit charged discrimination against minority applicants. Estimated cost of the litigation and experts was approximately $2 million. The civil rights case was settled with a precedent-setting agreement that requires a method of constructing exams designed to eliminate unnecessary racial disparities.
An advocate of social change, Rooney’s approach to parental choice in education broke into national headlines in 1991. with his founding of the Educational Choice Charitable Trust. The Educational Choice Charitable Trust provides tuition assistance for center-city students from lower-income families in Indianapolis whose parents want them to attend a non-government school of the parents’ choice. Rooney’s action in Indianapolis started a ripple effect across the country. There are over 60 such programs with over 53,000 students in privately funded educational choice programs, based upon Rooney’s original model.[when?]
Rooney received attention in the fall of 2006 United States Congressional elections, after America's PAC, a group Rooney to which donated $900,000, ran controversial ads  alleging that Democrats "supported liberal abortion laws" and that 400,000 abortions each year were of black babies. Of the 27 radio ads that ran during the 2006 election cycle, only two dealt with the abortion issue. The ads can be heard, and the scripts read, at Vote Our Values. The spokesman for the group is Herman Cain, an African American radio talk show host, author, and candidate, for the Republican Party nomination in the 2012 presidential election.
Helping the uninsured
In October 2006, Mr. Rooney was the subject of a NUVO Dispatch titled "Defending the Uninsured."  which reported "Rooney has found that hospitals have made a common practice of charging 3.5 times what Medicare will pay for services. While Rooney acknowledges that hospitals may need to charge more than Medicare will pay, he contends that authoritative research shows that Medicare plus 25 percent is the reasonable amount for hospitals to charge…. 'Nationally, 35 percent of Hispanics are uninsured; 22 percent of African-Americans are uninsured; and 11 percent of non-Hispanic Caucasians are uninsured. So when you’re doubling, tripling, multiplying the price by five times, you’re doing it mainly to minority people,' Rooney says. 'I consider that racial discrimination.' NUVO goes on to report: “Rooney believes that people need tools to defend themselves. ‘They need to know how to deal with the hospital and the evidence is if they deal with the hospital correctly almost all the time the hospital will forgive the bill … The hospital is only entitled to collect a reasonable fee. There is case law exactly on this subject. When they enter the hospital, if they sign an unconditional commitment it’s generally not binding because they’re under duress.’ Rooney has made helping the uninsured a focus of the Fairness Foundation. The foundation has allied itself with lawyers willing to represent people in disputes over hospital bills and has set up a toll free number that people call for help: 800-742-3441. Rooney emphasizes that talking people through the process of dealing with hospitals requires patience, stamina and verbal skills. The Fairness Foundation, he says, is equipped to not only give people useful information but to talk them through what they need to do. ‘A sick person is not in a position to adequately defend themselves,’ Rooney says. ‘But that doesn’t mean they can’t be defended.’"
- "America's Health Care Crisis Solved: Money-Saving Solutions, Coverage for Everyone". May 2008. Retrieved 2008-09-16.
- ETS: Educational Testing Service – About
- "Test Service Accepts Safeguards Against Bias". The New York Times. November 29, 1984. Retrieved May 5, 2010.
- ,Wall Street Journal editorial, August 2, 1991, titled "Education's Golden Rule"
- Educational Choice Charitable Trust - Home
- Wall Street Journal editorial "Fighting the Golden Rule," September 6, 1991
- Grunwald, Michael (October 27, 2006). "The Year Of Playing Dirtier". The Washington Post. Retrieved May 5, 2010.
- Defending the uninsured - NUVO.net