Peeple (mobile application)
|Developer(s)||Nicole McCullough and Julia Cordray|
|Initial release||March 7, 2016|
Peeple is a mobile application that allows people to leave recommendations for other people based on professional, personal, and romantic relationships. Initially described as a "Yelp for People", the original announcement in October 2015 drew criticism over concerns of harassment, and its creators launched a "watered-down" version of Peeple in March 2016. Many critics have noted the similarity of the application and China's upcoming Social Credit System to the "Nosedive" episode of the British science fiction anthology series Black Mirror as well as other fictional works about social media with themes of gender and obsession with image.
The company was founded in April 2014 by Nicole McCullough and CEO, Julia Cordray.
The company's plans for their application were announced in September 2015, and received widespread criticism over concerns of cyberbullying and harassment. By late October, the service had been redesigned as "opt-in", so that people could only be rated if they had registered with the service. Users would also have the option to veto reviews they disliked, with negative reviews never becoming visible without the subject's permission. The initial beta version was tested by 10,000 users.
Peeple was officially released on March 7, 2016. The launched application was described by the New York Post as "friendlier" and more "watered-down" than the version described in 2015, lacking a star-rating system and allowing users to choose which comments appear on their profiles.
- Macaulay, Kat (March 10, 2016). "Peeple App: quite possibly the most objective review you'll see online". TAKCAM. Retrieved March 10, 2016.
- Jackie Wattles (4 October 2015). "Peeple co-founder pushes back against backlash over app". CNNMoney.
- Pearson, Jordan (26 October 2015). "Peeple Has Backtracked to the Point of Pointlessness". Vice. Retrieved 12 November 2015.
- Ghoshal, Abhimanyu. "Peeple's app has pivoted and is now completely pointless". TheNextWeb. Retrieved 5 October 2015.
- Gollayan, Christian (7 March 2016). "'Yelp for people' app is back with safeguards for bullying". New York Post. Retrieved 15 March 2016.
- "Social reputation app Peeple launches". March 3, 2016. Retrieved 9 March 2016.