Pepe Jeans
| File:Pepe Jeans logo.png | |
| Company type | Unknown |
|---|---|
| Founded | London (1973) |
| Headquarters | Unknown |
Pepe Jeans London is a denim and casual wear brand in Europe. The brand has developed a presence in several countries around the world since its launch in India in 1989.
History
In 1973 jeanswear entrepreneur Shantilal Parmar spotted Nitin Shah, who worked for a petrol station, and made him a commissioned agent selling jeans. Parmar taught Nitin about the jeans wearbusiness, from washes, fabrics, and stitching. After this, Nitin envisioned a denim empire and commissioned the help of his brothers Arun and Milan Shah. The Kenya-born brothers decided to set up shop: Sholemay Ltd, Pepe Jeans. The brothers thought that naming it “Pepe” was a short, cute name which was easy to write (and remember).
The brothers sold their goods at a roadside stall along Portobello Road Market in West London, which they rented and ran every Saturday, despite having full-time jobs at hand. As the business started to flourish, the company of Shantilal Parmar, Nitin Shah’s former employer, created jeans for the brothers which they sold at their stall. By 1975, the brothers already had four denim stalls in London. One of the stalls was stationed at Kensington Market, which was the selling place of many denim sellers who found success in the jean biz. With the expansion of their business, the brothers opened a Pepe Jeans boutique at Kings Road, London. After that, they opened another boutique at Carnaby Street and a 25,000-feet office and warehouse at the Avonmore Trading Estate. Through the 1980s, the denim company achieved European prominence.
In the 80s the brand grew and it became one of Europe's best clothing brands. The songs "Heart And Soul" by T'Pau and How Soon is Now? by The Smiths was used to advertise the brand in 1987 and 1988 respectively.
The current Pepe jeans logo appeared in 1992.
The company is controlled by the group Torreal, investment company of the Spanish entrepreneur Juan Abelló.Torreal compra a 3i y otros el 43% de Pepe Jeans por 50 millones de euros