Perini Journal
 | |
| Type | Two yearly issues magazine |
|---|---|
| Format | A4: 210X297 mm |
| Owner(s) | Fabio Perini S.p.A. |
| Editor | Maura Leonardi |
| Founded | 1979 |
| Language | Italian/English, English/Chinese |
| Headquarters | Lucca |
| Circulation | 20,000 |
| Website | www.perinijournal.com |
The Perini Journal is the main trade journal in the world completely dedicated to the tissue paper industry.
It is published in two yearly issues and in two different editions: the western, in Italian/English language, with an average printed copies of 17,500; and the eastern, in English/Chinese language, with an average printed copies of 2,500. The illustrations are made by world-renowned Italian painter Guido Scarabottolo.
History
Published by Fabio Perini S.p.A., the very first issue of the publication (dated back to 1979, printed under the name Perini News Sheet) represented a house organ for the company, and was aimed at supplying useful information on the tissue market. It was an advanced communication instrument, being published in bilingual form (Italian and English) and delivered to recipients on a worldwide scale.
Powerful market development together with the strong growth of the tissue industry in the 1980s led the company in 1989 to transform its original publication into the first trade magazine dedicated exclusively to the tissue and related fields: the Perini Journal - PJL. Today the magazine, published twice a year in 20,000 copies, is an independent trade publication whose editorial staff is aided by world renowned journalists, consultants and experts.
Distribution
The Perini Journal is sent directly to over 17,500 contacts contained in a mailing list covering a distribution network that reaches Europe, Canada, USA, South America, Asia, Africa, Australia and New Zealand.
It is also available online through the official website or by downloading the free application created for iPhone from the Apple Store.
Perini Journal's TidBits
« On and Around the World of Paper »
The PJL's Tidbits is a new editorial initiative by Perini Journal - PJL born with the scope of supplying "bits" of news & curiosities on and around the world of paper. The PJL’s TidBits constitutes a special, innovative way to communicate editorially and with its on-line possibility, exploits the positive potential of "word-of-net" to diffuse the news.