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Peter Richard Bamford (born 6 March 1954), London, England is an English businessman, currently Chairman of Superdry pls, formally SuperGroup plc, the owner of the Superdry brand, a rapidly growing youth fashion retailer. He is also a Non-Executive Director of Rentokil-Initial plc.
Bamford has held a number of Chairman and non-executive roles since leaving Vodafone in 2006 which have included Chairman of Six Degrees Technology Group and Chairman of PRS for Music Limited. He was an Executive Director of Vodafone Group plc for 8 years in which period the company was transformed from a UK mobile player to one of the largest telecommunications companies in the world and a significant international brand. Bamford was Chief Executive of Vodafone UK, Regional Chief Executive for the NEMEA region and latterly also oversaw the marketing function. Before joining The Vodafone Company in 1997, Bamford was a director WH Smith PLC and managing director of the W H Smith chain and earlier in his career held senior positions with Kingfisher plc and Tesco PLC. Bamford is also known for his motor racing activities. Since 2006 he has competed in major championships including the Ferrari Challenge, British GT Championship, Le Mans Series and International GT Open.
- http://ir.rentokil-initial.com/phoenix.zhtml?c=108168&p=irol-govBio&ID=153913[permanent dead link]
- "Archived copy". Archived from the original on 2010-02-04. Retrieved 2010-03-05.
- Movers & shakers: Rentokil appoints Peter Bamford - Telegraph Archived October 9, 2016, at the Wayback Machine.