Peter Blasina

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Peter Blasina, otherwise known as "The Gadget Guy", he previously appeared weekly as the Hawaiian shirt-wearing technology reporter on Seven Network's Sunrise breakfast program as well as occasional appearances to provide reports on technology events such as Cebit and other technology fairs.

His weekly segment profiles new technology and explains the background to the way different technologies are being integrated into the average consumers’ lives as well as providing technology advice in a simplified manner with a target audience of average consumers rather than technologically savvy users.

Peter presents at events such as sponsored technology seminars, for fees ranging between $5,000 to $10,000 AUD.[1]

Peter can be heard on ABC Local Radio program, Nightlife, every month with Tony Delroy, where listeners can call in and ask technological questions.


Blasina was married to a school teacher with whom he has four children. They separated in 1997. Blasina subsequently met journalist and publisher Anika Hillery, who has since taken up the role of Editorial Director at Blasina's company The Gadget Group. Blasina and Hillary have a child.

Earlier career[edit]

In the early 1980s Blasina was a school teacher. He supplemented his income by working part-time as an aerobics instructor. During this time he was invited to do a photo shoot for Cleo magazine as its non-frontal nude male centrefold model for the month. The photos were published in 1981 [2]


Peter, not unlike other technology media personalities, has attracted criticism for a thin technical background in the technologies he showcases, and for not disclosing affiliations with particular companies and brands such as Philips and Samsung.[3] His appearances on the My Business Show typically feature him presenting recommendations to business owners that appear on face value to prioritise low initial cost rather than best practices or value.

Though his actual technical knowledge has been questioned from time to time, on 28 April 2009 Peter covered for the Sunrise program the issue of the "Internet Filling Up".[4] During the segment there was a reference to the infamous internet tubes, a statement that the internet was founded in 1996, and a strong push towards naming Cisco switches as a solution to the crisis, Cisco being a company Peter has known connections with via the ZyNet television show.[5] This segment has been debunked in the media and by technology specialists, including the Australian political site Crikey.[6] The original source for the segment is a report by Nemertes Research,[7] which in itself has also been heavily criticised for being factually incorrect.[8][9]

External links[edit]


  1. ^ Lacina, Peter (2004). " Page for Peter Blasina". Retrieved 2006-09-06. 
  2. ^ Interview ABC Local Radio Afternoons 12 May 2008
  3. ^ Lacina, Peter (25 July 2005). "Gadget Makers Love the Gadget Guy". Australian Broadcasting Corporation. Retrieved 2005-05-25. 
  4. ^ "Internet Filling Up". Channel Seven Australia. 28 April 2009. Archived from the original on 2 May 2009. Retrieved 2009-05-25. 
  5. ^ "Operation Fifteen Technology Recovery". ZyNet. Retrieved 2009-05-25. 
  6. ^ "Sunrise, Cisco and the "Internet is full" astroturfing campaign". 5 May 2009. Retrieved 2009-05-05. 
  7. ^ Internet Interrupted: Why Architectural Limitations Will Fracture The 'Net
  8. ^ Timothy Karr Suckered by Astroturf
  9. ^ Steve Lohr Bits