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Pigeon (Korean company)

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Pigeon Corporation
Company typePublic
IndustryConsumer goods (Comprehensive household products)
Founded1978
Headquarters628-13, Yeoksam-dong, Gangnam-gu, Seoul, South Korea
Key people
SubsidiariesPigeon Motors
Sunil Logistics
Websitewww.pigeon.co.kr

Pigeon Corporation, established in 1978, is a manufacturer of household products. In August 1978, the company created of "Pigeon", the first fabric softener made in Korea.From 1978 to 2009, the company held a dominant market share, exceeding 50%, of the fabric softener market in South Korea. However, starting in 2011, its market share began to decline, and by 2022, it had reduced to approximately 20%.[1]

History

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  • 1978. 01. Pigeon Corporation founded
  • 1978. 07. Fabric Softener, "Pigeon", is released
  • 1980. 12. Pigeon products exported to the Middle East
  • 1981. 03. Dishwashing liquid, "New Clean", is released
  • 1981. 04. The First manufacturing facility is completed (Bupyeong)
  • 1981. 06. "Pigeon Rox" is released
  • 1982. 04. Technical Tie with Alberto Culver Co., of the U.S.
  • 1985. 01. Completed the computerization of business
  • 1987. 10. Dish-washing product, "Sora", is released
  • 1988. 05. The Central Research Institute is established
  • 1988. 07. Drainpipe Cleaner, "Power Drill Pung", is released
  • 1988. 10. Started to produce laundry detergent, "New Sora"
  • 1989. 05. The second manufacturing facility is completed (Jincheon)
  • 1989. 07. Refrigerator Deodorizer, "Bamboo Pansil", is released
  • 1990. 02. Hair Care Product, "Duena", is released
  • 1990. 04. Body Cleanser, "Maplus" is released
  • 1991. 05. Apartment Complex for Company employees is completed
  • 1992. 04. Installed Processing Equipment for the Production of Make-up products in the second manufacturing facility
  • 1992. 07. Signed an exclusive contract with Sunstar of Japan to sell oral care products. Started to import and sell "Do Toothbrush and Toothpaste"
  • 1992. 07. Established an On-Location Company, "Pigeon China daily Use Chem. Co", in Tianjin, China
  • 1994. 01. The third manufacturing facility in Ulsan is completed
  • 1994. 05 Signed an exclusive sales contract with L&F Inc of the US
  • 1994. 05 Selling of the Anti-Bacterial Spay, "Lysol", started
  • 1996. 06 Oxygen Bleach, "Paracle" is released
  • 1996. 07 Selected as a Company with Excellence in Labor-Management Relationships
  • 1996. 12 The Number of Pigeon products sold reaches 2 billion units
  • 1997. 07 Technical Tie with Hakugen Corp. of Japan
  • 1997. 07 Insect Repellent "Mrs. Lloyd" is released
  • 1998. 08 Baby care product, "Beau Jules" is released
  • 1999. 09 Business tie with Pigeon Japan
  • 2000. 03 The third generation antibacterial cleaner, "Bisol" is released
  • 2002. 02 Toothpaste, "Denticoen Q10", is released
  • 2005. 01 Auto Fan Air Freshener, "Aroma Wind", is released
  • 2005. 01 "Pigeon Charcoal Insect Repellent Dehumidifier" is released
  • 2005. 05 Stain remover "Magic 02 Spray" is released
  • 2005. 06 Liquid Laundry Detergent, "Act’z, Act’z Drum", is released
  • 2005. 10 Baby care product "Beau Jules ATO-free" is released
  • 2006. 11 Fabric Softener, ‘Pigeon’ renewal is released
  • 2006. 11 Dish Wash Detergent Pure ‘Baking Soda’ is released
  • 2007. 03 Charcoal Dehumidifier ‘Slim Type’ is released
  • 2007. 05 ‘Aroma Plus’ is released
  • 2007. 10 ‘Single Life Set’ Top & Front loading type are released
  • 2007. 11 ‘Leisure Set" is released
  • 2008. 04 ‘Transparent Pigeon’ is released
  • 2008. 04 ‘Act’z Deo Fresh’ is released
  • 2008. 04 ‘Pigeon Deo Fresh’ is released
  • 2008. 06 ‘Antibacterial Bisol Spray & Tissue’ are released
  • 2008. 07 Hand Wash " MUMU’ is released
  • 2008. 07 Multi-purpose Cleaner ‘Bisol PowerX3’ is released
  • 2009. 04 ‘Totalcare, Pigeon’ is released
  • 2009. 05 ‘SprayPigeon CoolDeo’ is released
  • 2010. 04 ‘Highly Concentrated Pigeon’ is released
  • 2010. 07 Launched children's brand ‘Beau Jules’
  • 2012. 06 Launched ‘Ultra Pigeon’
  • 2013. 04 Launched ‘Pigeon Fresh (Purple Lavender, Yellow Bouquet)’
  • 2013. 11 Launched ‘Pigeon Premium’
  • 2014. 04 Launched ‘Antiseptic Dirt-Free Premium’
  • 2014. 05 Launched ‘Actz Premium’
  • 2017. 07 Launched ‘Highly Concentrated Pigeon Rich Perfume Signature’
  • 2018. 02 Launched ‘Pigeon for Dryers’
  • 2018. 05 Launched ‘Rich Perfume Spray’
  • 2019. 02 Launched ‘Highly Concentrated Pigeon Rich Perfume’1L
  • 2019. 04 Launched ‘Pigeon Air Sheet’for clothes cleaners
  • 2019. 07 Launched premium type 1 kitchen detergent‘Pure Apple Balm/Virgin Mojito’

Main products lines

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Fabric softener

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  • Transparent Pigeon
  • Pigeon
  • Spray Pigeon
  • Drum Pigeon
  • Aroma Plus

Laundry detergent

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  • Act'z
  • Act'z Drum
  • Wool touch

Disinfectant detergent

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  • Bisol
  • Bisol PowerX3

Personal Care

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  • Maplus(Body Wash)
  • MUMU(Hand Wash)

Oxygen Bleach

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  • Paracle
  • Paracle Liguid
  • Magic O2

Dish-washing Liguid

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  • Pure
  • New Clean

Rox

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  • Pigeon RoxPigeon Fragrant Rox
  • Pigeon Fragrant Rox, Pigeon Rox detergent
  • Power Drill Pung

Dehumidifier

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  • Charcoal Dehumidifier

Deodorizer

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  • Fine

Toothpaste

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  • Denticoen Q10

Baby Products

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  • Pigeon Baby Softener
  • Pigeon Baby detergent

Misc

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  • Humaid(Insect Killer)
  • Dario & Hard-type Dario(Ironing Aid)

References

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  1. ^ Park, Jongjin. "피죤, 계속되는 시장 내 점유율 하락…잃어버린 13년 맞이하나".
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