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|Born||April 21, 1977|
|Occupation||Professor at MTSU|
|Notable works||USA Today - Pop Candy|
|Notable awards||Best Culture Blog of 2006|
Whitney Matheson (born April 21, 1977 in Fredericksburg, Virginia) is a pop culture writer. She was the author of Pop Candy, a popular entertainment blog which was part of USA Today from 1999–2014. She also wrote entertainment and pop culture features for the newspaper.
Matheson joined USA Today in 1999 and created Pop Candy that same year. Pop Candy began as a weekly online pop-culture column that covered television, movies, comic books, and music. During this period, Matheson also wrote a daily blog, Hip Clicks. As her web audience grew, Matheson merged Hip Clicks and Pop Candy in 2005 to form the Pop Candy blog. During its tenure, Pop Candy was cited in Wired, Slate, The Rough Guide to Blogging, and on many other entertainment blogs, including Stereogum, Entertainment Weekly's PopWatch, and RollingStone.com.
On September 3, 2014, Matheson confirmed that she had been laid off as part of a USA Today drawdown.
Matheson lives in Murfreesboro, Tennessee. She moved there from New York. On her Pop Candy blog dated April 13, 2012, Matheson announced she and her husband Rhyne Piggott were expecting their first child.