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Geno's Steaks, 9th St. and Passyunk Ave. in South Philly, 2007
Geno's Steaks is a South Philadelphia restaurant specializing in cheesesteaks. Founded in 1966 by Joe Vento, Geno's is located directly across the street from rival Pat's King of Steaks, which is generally credited with having invented the steak sandwich in 1933. Geno's does not chop the meat, while Pat's does. The cheesesteak has become a signature dish for the city.