Price Drop: Difference between revisions
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==History== |
==History== |
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Scott Kelly is the king of price drops and is well known for his tekkers when it comes to dropping prices. He founded Pricedrop TV but has never actually presented a programme for anonimity purposes. Kelly regularly mentors more experienced price droppers with the benefits to his '3 rules of price drops' mantra. |
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The channel began broadcasting from 16:00 to midnight, Wednesdays to Saturdays, on 11 June 2003. The hours of live broadcast have been extended since and currently operate between 07:45 – 01:30, 7 days a week. It is available to more than 12 million homes in the UK, and makes weekly revenue of over £3 million. |
The channel began broadcasting from 16:00 to midnight, Wednesdays to Saturdays, on 11 June 2003. The hours of live broadcast have been extended since and currently operate between 07:45 – 01:30, 7 days a week. It is available to more than 12 million homes in the UK, and makes weekly revenue of over £3 million. |
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Revision as of 11:39, 3 November 2010
| Country | United Kingdom |
|---|---|
| Ownership | |
| Owner | sit-up Shopping |
price-drop tv is a British television shopping channel based in the UK, that runs daily live reversed auctions. It was the first reverse auction channel of its kind in the world. The channel first launched as price-drop.tv. The channel is owned by sit-up Shopping.
History
Scott Kelly is the king of price drops and is well known for his tekkers when it comes to dropping prices. He founded Pricedrop TV but has never actually presented a programme for anonimity purposes. Kelly regularly mentors more experienced price droppers with the benefits to his '3 rules of price drops' mantra.
The channel began broadcasting from 16:00 to midnight, Wednesdays to Saturdays, on 11 June 2003. The hours of live broadcast have been extended since and currently operate between 07:45 – 01:30, 7 days a week. It is available to more than 12 million homes in the UK, and makes weekly revenue of over £3 million.
Prior to December 2004 each 'price drop' started at the guide price. After guide prices were removed it is no longer possible to judge how closely the starting prices reflect the true value of products. A certain number of units of a product are advertised at a specified price, and buyers can place orders by telephone. The price is decreased in steps until all units are sold. All purchasers pay the final, lowest, price. Occasionally the channel has promotions where a small number of products "Megadrop" to £1 during a special event (it appears to be random, but directors choose which products will Megadrop beforehand). Megadrops are also used on bid tv, but price-drop tv was the first to use the promotion.
In October 2005 a start price graphic was introduced, effectively reinstating a rephrased guide price. The "start price" was used to show the starting price of the reverse auction, but was not used to represent a value or worth. Until 10 May 2006, prices were stated in pounds only; on that date the graphics were changed and products are sold in pounds and pence.
Broadcasting on Freeview
On 1 October 2004, the channel had to change the multiplex it was broadcast on, due to its owner; ITV plc wanting to use the capacity to launch ITV3 a month later on 1 November.
On 5 January 2009, price-drop tv was removed from Freeview,[1] due to sit-up Shopping losing its license to broadcast on multiplex A. This was because it was outbid for renewal of its carriage contract by Discovery Networks UK, which launched the entertainment channel Quest.
In August 2009, the channel returned to Freeview, however due to its capacity timesharing with another channel, its broadcast hours were limited to 08:00 to midnight.
Presenters
Assistants
Although the presenters are male and female, the assistants are, at least currently, exclusively female.
- Lisa Leyland
- Marina Berry
- Gemma Smallpage
- Yolisa Segone
- Lisa Celisse
- Jules Sowa
- Rhiannon Duffin
- Tori Campbell
- Claire Louise Reid
- Janine Jones
- Kiri Bloore
Note: Not all staff are mentioned above
Retail Store
A pilot retail outlet at the Hatfield Galleria opened in 2004 selling goods initially at close to RRP, and dropping the price each day. Another store opened at Kingsgate Shopping Centre in Huddersfield around the same time. Due to the global recession and questions over stock quality, both stores were closed in April 2009[2]
See also
External links
References
- ^ http://www.price-drop.tv/PromotionNavigationPage.aspx?Page=Freeview
- ^ Now redundant Price Drop Retail Staff Member 2009