Primo Brewing & Malting Company
 | |
| Industry | Alcoholic beverage |
|---|---|
| Founded | 1897 in Honolulu, Hawaiʻi, United States |
| Headquarters | Los Angeles, CA |
| Products | Beer |
| Owner | Pabst Brewing Company |
| Website | www |
Primo Brewing Company is a Honolulu-based beer brewing company. The company claims the title "Hawai’i’s original beer".[1] The brand is currently owned and operated by Pabst Brewing Company.
History
[edit]
Around 1897 or 1898,[1] the Honolulu Brewing & Malting Company was formed by Honolulu industrialist Alfred Hocking, launching the Primo lager brand in 1901.[2] From 1920 to 1933 prohibition caused Primo to halt operations.[3] Other important milestones include:
- 1933: After prohibition, Primo reopened under ownership of Hawaii Brewing Corporation.
- 1963: Schlitz Brewing Company acquired Primo.
- 1966: Schlitz built a new brewery for Primo and other brands in Aiea on Oahu.
- 1979: Schlitz closed the Aiea brewery and moved production to Los Angeles, California.
- 1982: Stroh Brewery Company acquired Primo when it bought Schlitz Brewing.
- 1985: Stroh ended production of Primo in the brown bottle and switched to green ones.
- 1990: The company returned to the brown bottles.
- 1997: Stroh discontinued manufacturing Primo beer.
- 1999: Pabst Brewing Company acquired the Primo brand when it purchased assets held by Stroh.
- 2007: Pabst decided to bring back the Primo Beer brand.[1]
Primo and its parent company revitalized its distribution and marketing since 2007, reviving the iconic island brand. Primo is a key sponsor at many watersport events such as surf contests, and appears in many bars and stores throughout the state of Hawaii.[4] Although the front office is located in Honolulu, the main Pabst headquarters is in Los Angeles.
In May 2007, Keoki Brewing Company was bought by Hawaii Nui Brewing Company.[5] Portions of the island-based proceeds go to the Outrigger Duke Kahanamoku Foundation and toward preserving Hawaiian culture, land, and heritage.[6]
In popular culture
[edit]Hawaiian comedian Frank De Lima brings up Primo beer twice in the "Solid Mold" segment of his 1982 comedy record Please Buy This Album![7]
-
A 1904 advertisement for Primo Beer in the Hilo Tribune newspaper -
Advertisement from 1901
See also
[edit]References
[edit]- ^ a b c Rick Daysog (November 18, 2007). "Primo is back". Honolulu Advertiser. Retrieved September 14, 2010.
- ^ "The Honolulu Advertiser - Homescape". Archived from the original on 2007-12-14. Retrieved 2009-06-04.
- ^ Robert C. Schmitt (1997). "Hawai'i's Beers and Brewers". Hawaiian Journal of History. 31. Hawaiian Historical Society: 143–150. hdl:10524/604.
- ^ Primo Beer sponsors 26th Ann. Longboard Classic
- ^ "A Look Back in Time..." Hawaii Nui Brewing Company web site. Archived from the original on July 11, 2011. Retrieved November 24, 2010.
{{cite web}}: CS1 maint: unfit URL (link) - ^ Patricia Chang (December 10, 2008). "The holiday spirits! Honolulu Weekly". Retrieved September 14, 2010.
- ^ De Lima, Frank. "Solid Mold." Please Buy This Album! Performances by Frank De Lima and Na Kolohe (Dean Lum and Dean Shimabukuro), Pocholinga Productions, 1982.