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Publics are small groups of people who follow one or more particular issue very closely. They are well informed about the issue(s) and also have a very strong opinion on it/them. They tend to know more about politics than the average person, and, therefore, exert more influence, because these people care so deeply about their cause(s) that they donate a lot of time and money. Therefore, it is unlikely for a politician to be reelected if he or she did not please the publics while in office.[1]

Issue publics[edit]

Issue publics are groups of people who pay attention to one particular issue. One can be part of more than one issue public.[1]

Attentive publics[edit]

Attentive publics are groups of people who pay attention to several particular issues.[1]

See also[edit]


  1. ^ a b c Cary R. Covington; James M. Lindsay; Eric R.A.N. Smith; Peverill Squire (2008), Dynamics of Democracy, 5e: Alternative Edition, Thomson Custom Solutions