Pubmatic

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PubMatic is a company which develops and implements online advertising software and strategies for the publishing industry.[1][2] PubMatic's advertising software puts publishers of websites, videos and mobile apps into contact with ad buyers by using automated systems,[3] while allowing users to opt-out of having their personal information collected on internet searches. PubMatic has a number of offices in countries around the world. [4]

PubMatic, for a fee, participates in online auctions to buy and sell media and advertising spots between various advertising companies.[5] [6] The company also produces quarterly reports about advertising prices.[7][8][9]

History[edit]

PubMatic was founded in 2006 by Rajeev and Amar Goel with Anand Das and Mukul Kumar.[10] The PubMatic software was developed in Pune, India.

In 2011 the company hired Steve Pantelick as CFO,[11] and in 2012 PubMatic raised $45 million from investors.[12] In 2014 PubMatic acquired mobile ad-server, Mocean Mobile, for $15.5 million.[13]

In 2015, PubMatic opened an office in Latin America.[14] Later that year the company laid off 20% of its workforce.[15][16]

By 2016 the firm was operating by storing most of its data on OpenStack private cloud servers.[17]

References[edit]

  1. ^ Demos, Telis. "Ad Platform PubMatic Working on IPO". wsj.com.
  2. ^ Jesus Mena (2 May 2012). Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5). CRC Press. pp. 269–. ISBN 978-1-4398-8191-0.
  3. ^ "PubMatic helps online publishers make money". ZDNet. Tom Foremski | October 22, 2009
  4. ^ "Ad tech firms Turn and Pubmatic retrench staff". Mumbrella, Greg Armshaw, December 2015.
  5. ^ Cheredar, Tom. "Ad tech startup PubMatic reportedly preparing an IPO valued at $1B". venture beat.
  6. ^ Matthew P. McAllister; Emily West (2013). The Routledge Companion to Advertising and Promotional Culture. Routledge. pp. 105–. ISBN 978-0-415-88801-1.
  7. ^ Shannon Belew; Joel Elad (16 March 2009). Starting an Online Business All-in-One Desk Reference For Dummies. John Wiley & Sons. pp. 259–. ISBN 978-0-470-48370-1.
  8. ^ Jason R. Detrani (19 April 2016). Journalism: Theory and Practice. CRC Press. pp. 285–. ISBN 978-1-4665-6190-8.
  9. ^ "Publishers are finally getting the hang of mobile ads, close the gap with desktop". Digiday, Garett Sloane October 15, 2015.
  10. ^ "Compressing time, revolutionising advertising". Business Standard. Indira Kannan June 23, 2014
  11. ^ "Amid Whispers Of A $300 Million Buyout Offer, PubMatic Hires An IPO-Ready CFO". Business Insider, Nicholas Carlson. Nov. 15, 2011
  12. ^ "PubMatic Raises $45 Million With IPO, Acquisitions in Mind". Adweek, By Tim Peterson. June 6, 2012
  13. ^ Kantrowitz, Alex (May 19, 2014). "PubMatic Acquires Mobile Ad Server Mocean Mobile". adage.com.
  14. ^ "Hispanic Agency LatinOn Taps Adaptive For Programmatic Selling". MediaPost, by Tyler Loechner September 2, 2015
  15. ^ "Pubmatic CRO Rob Jonas exits to join Factual". The Drum, 15 February 2016 Ronan Shields
  16. ^ "PubMatic Lays Off More Than 100, Plans To Refocus On Large Customers". AdExchanger, by Sarah Sluis. December 8th, 2015
  17. ^ "Pubmatic swaps AWS for OpenStack after public cloud hidden-cost horror show". ComputerWorld UK, Tamlin Magee April 28, 2016

External links[edit]