Puppy Monkey Baby
The Puppy Monkey Baby (also styled PuppyMonkeyBaby) is the name of a CGI character created by Mountain Dew for a TV commercial that aired on February 7, 2016 during Super Bowl 50. The advertisement has garnered a wide amount of media coverage, both positive and negative. According to iSpot.tv, the spot was rated #1 of all the Super Bowl commercials of the night, having generated 2.2 million online views and 300,000 social media interactions after airing.[1]
Description
The ad features a computer-generated mash-up of three things that the public generally finds to be cute or harmless; a Pug puppy (the head), a monkey (the body and tail) and a dancing baby (the hips and legs, complete with a diaper). The puppy monkey baby repeats its name while dancing with three tired men who are presumably too tired to get out while watching the Super Bowl, offering them Mountain Dew Kickstart, which is similarly described as being a combination of three things (Mountain Dew, juice, and caffeine).
Reception
The media response to the advertisement has been mixed. Melissa Cronin of Gawker, described it as a "horror-hallucination of brand awareness,"[2] while noting the beverage itself contains brominated vegetable oil, a chemical that is banned in several countries.[3] Jim Joseph, chief integrated marketing officer at Cohn & Wolfe, called it "weird."[4]
References
- ^ Smith, Troy (8 February 2016). "'Puppymonkeybaby' wins Super Bowl 50 commercial race". Cleveland.com. Retrieved 8 February 2016.
- ^ Cronin, Melissa (7 February 2016). "Mountain Dew Presents the PuppyMonkeyBaby, a Horror-Hallucination of Brand Awareness". Retrieved 8 February 2016.
- ^ Conley, Mikaela (15 December 2011). "Flame Retardant in Your Mountain Dew? Yep". ABC News. Retrieved 8 February 2016.
- ^ "Puppymonkeybaby, Chip-Craving Fetus Stand Out in Ad Lineup". Fox Business.