RPA (Rubin Postaer and Associates)

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
FoundedOctober 1986
HeadquartersSanta Monica, CA
Key people
Gerry Rubin, Larry Postaer
Number of employees

RPA is an American advertising and marketing agency headquartered in Santa Monica, California. It was founded in 1986 by Gerry Rubin and Larry Postaer and currently employs approximately 500 associates.[1] RPA has regional offices in Portland, Denver, Dallas, Chicago, Atlanta, Boston and Moorestown.[1]

Services include broadcast and print creative development, TV, print and radio planning and buying, Web development and interactive marketing, e-mail and mobile marketing, search marketing, strategic planning and research, DRTV, collateral development, sales training and event marketing.

RPA billed in excess of $1 billion in 2007.[2] RPA ranked fifth in revenue among U.S. independent advertising agencies in 2006, at $105.2 million (up 5.7% from 2005).[3]

Recent awards and recognitions[edit]

Notable campaigns[edit]


  1. ^ a b According to RPA's website
  2. ^ "Adage Data Center". Adage.
  3. ^ "Adage Data Center". Adage.
  4. ^ a b "ThinkLA". ThinkLA.
  5. ^ "MIXX Awards". MIXX Awards.
  6. ^ "Brand Strategists Planning". Brand Strategists.
  7. ^ "MediaPost". Mediapost.
  8. ^ "Webby Awards". Webby Awards.
  9. ^ "Ad Forum RPA". Adforum.
  10. ^ a b c d e "Ad Forum RPA". Cnet.
  11. ^ "Ad Forum RPA". RPA Press Release.
  12. ^ "Gladwell" (PDF). Gladwell. Archived from the original on 2012-07-14.CS1 maint: BOT: original-url status unknown (link)
  13. ^ a b "New York Times". New York Times.
  14. ^ a b "New York Times". New York Times.
  15. ^ "New York Times". New York Times.
  16. ^ "imedia connection". imediaconnection.
  17. ^ "High Beam". High Beam. Archived from the original on 2011-05-17.
  18. ^ "imedia connection". imediaconnection.
  19. ^ "Mediapost". Mediapost.
  20. ^ "Mediapost". Mediapost.

External links[edit]