Reeds Jewelers
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 | |
| Company type | Private Company |
|---|---|
| Industry | |
| Founded | 1946 (Wilmington, North Carolina) |
| Headquarters | Wilmington, North Carolina |
Key people | Alan M. Zimmer, President Allan E. Metzner, Vice President Bill Reinger, CFO Scott Sedlacek, VP of Merchandising |
| Products | Diamonds Jewelry Watches Swarovski Crystal Gifts and Accessories |
| Website | www.reeds.com |
Reeds Jewelers is a U.S. retail jewelry company founded in 1946 by Bill and Roberta Zimmer in Wilmington, North Carolina.[1] Reeds Jewelers sells diamonds and precious gems, fine jewelry, brand-name watches, Pandora charms, Swarovski crystal, and jewelry accessories in its chain of retail stores primarily located in shopping malls and in its online store Reeds.com.[1] In May 2008, "National Jeweler" magazine listed Reeds Jewelers as the ninth largest North American Retail Jewelry chain.[2]
History
In 1946, Bill Zimmer and his wife, Roberta, bought a small downtown jewelry store in Wilmington, North Carolina and changed the name to Reeds Jewelers.[1] Later, Reeds opened a store in Whiteville, Jacksonville, and other cities in both North and South Carolina. Bill Zimmer built Reeds' business on the foundation of customer service and respect, which he deemed the Reeds Promise. He would often tell his associates: "The most important thing I've learned is that you never argue with a customer. You've just got to do right by people." He carried that philosophy into his treatment of employees, vendors and customers alike, stating that his priorities were to "treat all my people like I'd want to be treated, I respect them and I let them know they were loved and appreciated."[1] By 1979, Reeds Jewelers maintained two dozen retail outlets. Alan Zimmer joined Reeds Jewelers as executive vice president in 1981 and took charge of merchandising. He officially became president and CEO in 1985.[3][4][1]
In February 2004 the company returned to private ownership by the Zimmer family, making it the largest family owned jeweler in America.[5] In 2014, Reeds announced the acceptance of Bitcoin, a digital currency, both in-store and online at reeds.com. Reeds Jewelers is the first fine jeweler to accept bitcoin.[6]
Products
Reeds provides a wide variety of both gold and non-gold jewelry. Popular brands and designers include: David Yurman, Roberto Coin, Gucci, SLANE, Forevermark, Tacori, Pandora, Alex and Ani, and Triton. REEDS also carries an extensive collection of designer watches including: Rolex, Breitling, Omega, Tag Heuer, Swiss Army, Tissot, Movado, Nixon, Michael Kors, Citizen Eco-Drive, and Bulova to name a few.[7][8]
In August 2015, REEDS collaborated with LG Electronics to design and introduce the first luxury Android smartwatch, the LG Watch Urbane Luxe. Features include a body made of 23-karat gold heavy plate, a handmade Alligator wriststrap with deployment clasp, and a piano-gloss watch case.[9]
Store Locations
As of July 2014, Reeds Jewelers operates 64 retail stores in shopping malls and life-style shopping centers in 13 states: Alabama, Florida, Georgia, Kentucky, Maryland, Mississippi, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, and West Virginia.[10]
References
- ^ a b c d e Reeds Jewelers (2013). "Company Profile for Reeds Jewelers, Inc". corporate website. Retrieved 2013-12-27.
- ^ "State of the Majors", National Jeweler, May 16, 2008, pp 9 and 44.
- ^ Donsky, Martin, "The Family Jewels", Business/North Carolina, 1989.
- ^ Marcial, Gene, "The Glitter at Reeds", Business Week, January 10, 1994, p. 57
- ^ SEC File 1-13893, EX-1, 4/8/04
- ^ Faulkner, Wayne. "Reeds Jewelers now accepting bitcoin". www.starnewsonline.com. Retrieved 29 July 2014.
- ^ "Designers". www.reeds.com. Retrieved 29 July 2014.
- ^ "Watches and Clocks". www.reeds.com. Retrieved 29 July 2014.
- ^ "LG Reveals $1200 'Luxe' Smartwatch". www.pcmag.com. Retrieved 31 August 2015.
- ^ Reeds Jewelers (2008). "Store Locator". Retrieved 2008-11-02.