Resell rights

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In today's times, every digital product that you are able to download online comes with some type of licensing. Generally, we refer to this licensing as "resell" or "resale" rights. Both terms are correct and you will see them used interchangeably if you ever visit a resell rights membership site or study a license that comes with a resell rights product.

What type of digital products are bound by these licensing terms?

  • E-books
  • Software
  • Scripts/ Computer Programs
  • HTML Templates
  • WordPress (WP) Themes
  • Graphics
  • WordPress Plugins
  • Computer Applications (Apps)
  • Mobile Applications (Apps)
  • Mobile Games
  • Desktop Games
  • Videos
  • Audios (i.e. MP3, MP4, etc.)

That list covers majority of the digital goods that are covered under some type of a resell rights license today.

Licensing will vary depending on the product author. It is usually very clear and specific as to what you can and cannot do with the product.

Now let's discuss the types of resell rights.

  • PLR (Private Label Rights) allow you to resell the product as well as rebrand it. These rights are most famous for allowing you to edit the content and use your name as the author.
  • MRR (Master Resell Rights) allow you to resell the product and pass on the resell rights to your customers, in most cases.
  • Basic or Normal Resell Rights allow you to sell the product to your customers but you are not authorized to pass on the resell rights. Your customer therefore ends up with PUO rights.
  • PUO (Personal Use Only) allows you to use the product but you may not resell it.

Some e-books and pieces of software are sold without any right to pass on the product to other people, but, especially in the field of online or Internet marketing, some are sold with resell rights or resale rights included. It is necessary to distinguish between normal resell rights and master resell rights.

Most resale rights packages do not allow alteration any of content or any change in the information. The conditions and disclaimers should make this clear. To change the content, it is necessary to contact the author and request a partnership or buy the editing rights to the product.

Not every country has resell rights products in their language; for example, Taiwan did not have resell rights to ebook or products until 2011.


Normal resell rights[edit]

Normal resell rights mean that purchase of the item permits onward selling it to other customers. There may be limitations, such as the requirement to the product at a specific price. When a product comes with resell rights it usually permits unrestricted sale of the product with permission to keep 100% of the profit. The product sold under normal resell rights should only include the PUO (Personal Use Only) right, in other words, the resell rights cannot be transferred when this type of product is sold on.[1]

Master resell rights[edit]

Master resell rights or master resale rights include permission to pass on resell rights along with the product to customers. In short, if you buy a product with master resell rights and then sell it, your customer may resell the product for profit as you did.[2] Sometimes it is also permitted to pass on master resell rights to customers under master resell rights.

Private label[edit]

With private label resell rights, purchasers may not only resell the product but may also edit the content or product and claim it as original work (in effect, becoming its author). Private Label Rights vary, with licenses offering full authorship while others limit distribution, and restrict what can be done with the content (restricted private label versus unrestricted private label). In general, any digital product that allows you to change the content and claim its authorship can be called a Private Label Rights product.[2]


With rebranding resell rights, the purchaser may replace the author links with their own. That is in addition to normal resell rights. Typically, resell rights can not be sold with any rights other than regular distribution. Source code such as DOC or PSD files are not usually included, giving the buyer little control over the content, and no option to edit existing material.

See also[edit]




  1. ^ Resell Rights
  2. ^ Private Label Rights