Rethink (record label)

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Re:Think Records
Parent company Universal Music Group
Founded 1997
Founder Charlie Peacock
Distributor(s) Capitol Music Group
Genre Pop rock, acoustic rock
Country of origin United States

Re:think was an imprint label of under Universal Music Group.[1] It signed several acts, including This World Fair, The Colour,[2] Sarah Masen and Switchfoot.[3] Re:think is well known for supporting the ONE Campaign as well as the lowercase people Justice Fund.[4]


Re:Think was founded in 1996 by music industry veteran Charlie Peacock, with the intention of marketing artists outside of the usual CCM box. "I never really wanted to be associated with it as a genre," he says.[5]

With this vision in place, Peacock signed on and developed acts like Sarah Masen and Switchfoot. However, just before the release of Switchfoot's first record, The Legend of Chin, Re:Think was bought out by CCM industry magnate, Sparrow Records, thus halting Peacock's vision for the time being. Subsequently, the artists signed to Re:Think were marketed primarily to the Christian music scene. "When Sparrow bought re:think Records, it was evident that our music wasn't going to be in the hands of everybody," says Jon Foreman, frontman of the band Switchfoot. "As a Christian, I have a lot to say within the walls of the church. But also, as a Christian, I've got a lot to say just about life in general."[6]

See also[edit]


  1. ^
  2. ^ US. "Rethink - NASHVILLE, US - Rock / Alternative -". Retrieved November 30, 2011. 
  3. ^ "Oh! Gravity by Switchfoot (Recorded by) - ShopCBN". December 26, 2006. Retrieved November 30, 2011. 
  4. ^ "A revolution in being". Retrieved November 30, 2011. 
  5. ^ All About Jazz (June 23, 2006). "Charlie Peacock: Exhibits Curiosity, Returns to Jazz Roots". Retrieved November 30, 2011. 
  6. ^ "Audience of One". September 22, 2005. Retrieved November 30, 2011. 

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