Riceworks

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Shearer's Foods, Inc.
Private company
Industry Food
Headquarters Brewster, Ohio, United States
Key people
Robert J. Shearer
CEO
Products See products section
Website Riceworks Rice Crisps

Riceworks (stylized: riceworks) is a line of gluten-free whole grain brown rice crisps launched in 2005 by Snack Alliance. It is wheat and cholesterol free, contains no MSG, preservatives or trans fats, and it is vegan and celiac friendly. Riceworks is marketed in the United States, Canada, Mexico, and the United Kingdom.

Riceworks was acquired by Shearer's Foods in 2010 from Snack Alliance and its Canadian affiliate (collectively, “Snack Alliance”).[1]

History[edit]

Riceworks was placed on store shelves in 2006. It contains 7 grams of whole grain per serving and is kosher certified.[2] The brand was acquired by Shearer's Foods, Inc. in March 2010.[3]

Riceworks was voted as the 2010 Product of the Year Canada in the snacks category.[4]

Products[edit]

The following Riceworks varieties are available in sizes 1.3oz., 1.75oz., 5.5oz., 16oz. and 20 oz.

  • Sea Salt
  • Tangy BBQ
  • Parmesan and Sundried Tomato
  • Sweet Chili
  • Salsa Fresca

Wild Riceworks in Sea Salt and Black Sesame is available in sizes 5.5oz. and 16oz.

In the media[edit]

Riceworks was highlighted in The Oprah Magazine May 2011 issue as part of “6 New Healthy Chips to Try”,[5] and has been mentioned by bloggers.[6] It was also recommended in Health Magazine,[citation needed] Diabetic Living[citation needed] and Consumer Reports.[citation needed]

The brand is also discussed on forums catering to those with Celiac disease.[7]

References[edit]

  1. ^ Boyle, Matthew. "Shearer's Buys Wal-Mart Chip Supplier Snack Alliance". Bloomberg News. Retrieved 15 June 2011. 
  2. ^ Hochman, Karen. "Welcome The New Rice Chip In Town". The Nibble. Lifestyle Direct, Inc. Retrieved 15 June 2011. 
  3. ^ Boyle, Matthew. "Shearer's Buys Wal-Mart Chip Supplier Snack Alliance". Bloomberg News. Retrieved 15 June 2011. 
  4. ^ "Showcasing the Products of the Year". Product of the Year Canada. 
  5. ^ "6 New Healthy Chips to Try". Harpo Productions, Inc. O, The Oprah Magazine. Retrieved 15 June 2011. 
  6. ^ Andrew, Michael. "Riceworks Chips". Michael Andrew Photography. Infinet Design. 
  7. ^ "Celiac Disease and Gluten-Free Forum". Celiac.com.