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First program director at LIVE 105 (KITS-FM) in San Francisco. He began at the station as evening disc jockey when it was a Hot Hits formatted Top 40 station in 1983, eventually rising to the program director position in 1985. He left the station in 1998, after it was merged with CBS co-owned KOME.
He won Billboard Magazine's Major Market Program Director of the Year award, among numerous other honors.
He currently publishes The Sands Report, a weekly Alternative radio and record company industry newsletter which began in April 2002, after serving three years as Alternative editor at Gavin Magazine.
- "Hot 100 Singles Spotlight". Billboard. November 8, 1986. p. 73. Retrieved 3 May 2011.
- De Atley, Richard K. (February 15, 2005). "Inland stations play some old to add new listeners". Press-Enterprise. Retrieved 3 May 2011.