Ridley Bikes

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Ridley Bikes
Private
Industry Bicycles
Founded 1997 (1997)
Headquarters Belgium
Key people
Jochim Aerts
Products Bicycle and related components
Slogan Ride Your Instinct.
Website http://www.ridley-bikes.com

Ridley Bikes was started in 1997 by Jochim Aerts, a frame builder and painter who had been producing frames for Belgian bicycle companies since 1990. In a few years, Ridley became the market leader in Belgium for racing bikes.[citation needed]

The Belgian bike builder is especially proud of its 'Customizer' and 'Pure Line'. Customers can choose the colors of their frame and personalize their bike.

Bikes[edit]

Ridley has divided its website into 3 parts:

  • Road: contains multiple subcategories
    • Aero: in the 2016 collection they had the Noah Fast, Noah SL and Noah
    • Stiffness to weight: a product range that targets the climbers. "Very light frames without comprising on stiffness," is their motto.
    • Endurance: bikes developed to survive cobblestones and bad roads.
    • TT and Tri Bikes
  • Allroad: Ridley launched the X-Trail. A bike that can bike used for road and offroad tracks.
  • Offroad: this categorie contains MTB's en CX-bikes.

Sponsoring[edit]

Ridley bicycles, used by the Lotto–Soudal cycling team, at the 2016 Tour of Britain.

It has always been a key part of Ridley's product development to create a strong alliance with their teams, not just providing them with bikes, but working on a very close basis with the riders and the team mechanics to develop their models. The sponsored teams compete on ‘stock’ frames which enables Ridley to test under extreme riding conditions. This is Ridley's core development program to ensure that a well refined product is launched to their customers. Feedback from the teams fuels the next generation of Ridley bikes.

UCI ProTour or UCI World Tour road teams Ridley has sponsored in the past:

Cyclocross teams Ridley has sponsored in the past:

Ridley bicycles are distributed in the US by Quality Bicycle Products and in Canada by Norco.[1]

References[edit]

  1. ^ Zinn, Lennard (May 2009). "Putting the Quality in Your Bicycles" (PDF). VeloNews. Competitor Group Inc. pp. 91–92. Retrieved 2009-12-28. 

External links[edit]