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Risky is the New Safe: The Rules Have Changed

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Risky is the New Safe: The Rules Have Changed
Risky is the New Safe: The Rules Have Changed
AuthorRandy Gage
LanguageEnglish
SubjectSuccess and prosperity
GenreNon-fiction
Published2012
PublisherJohn Wiley & Sons
Publication placeUnited States
Media typePrint, Hardcover, Audio book
ISBN9781118481479
Websiterandygage.com

Risky is the New Safe, first published in 2012, is the 9th book by the author Randy Gage. It explores the fields of disruptive technology, economic upheaval, and the accelerating speed of change and advocates a risk-taking approach towards business and life.[1][2][3][4][5][6] The book was a Wall Street Journal #1 best seller and a New York Times best seller.[7][8] The book has been noted for its non-conventional approach towards the economy and success.[9]

Publication

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The book was published in 2012 by the publisher John Wiley & Sons in Hard Cover in a single volume edition.[10][7][11][12][13] The book has been translated into 16 languages including Spanish, Chinese, and Russian.

Overview

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Risky is the New Safe promotes the concept of resisting conventional thinking in a continuously changing economy. The book covers factors and mindsets that are required to succeed. Exactly as the title suggests, the book considers risk taking to be the new way of securing safety in a market or life in general. It suggests that doing nothing or going for the safer options results not only in lost opportunity but also leaves you vulnerable towards unforeseen risks that you would be taking anyway in anycase and, thus, explores the approach of intentionally taking risks as the rules of the society and markets have changed with disruptive technologies changing everything at a fast pace. According to Gage, "The reality is most people today are automatons, blindly following the herd through the motions of life," he writes. "Instead of being afraid of being contrarian, you should be afraid if you’re not," he writes. "Not only is risky the new safe in the new economy," he continues, "weird is the new normal."[9]

The book further focuses on learning from other multimillionaires, accelerating education, branding and social media and ideas among other things.[8]

Risky is the New Safe was listed among the New York Times best sellers[7] as well as Reuters best sellers in 2012.[11] The book was also a top best seller in The Wall Street Journal.[8]

The Author

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Gage was raised by his mother in Madison, Wisconsin.[1] At the age of 15 he was charged with armed robbery to fund a drug deal[14][15] which resulted in his expulsion and time in juvenile jail.[1][14][15] In 1975,[1] he moved to Miami, Florida where he worked as a minimum wage dishwasher.[5][1][14][15] Although he successfully became a manager at the age of 16[14] and started in the network marketing industry with Amway when he was 20,[1][14] at the age of 30, he was left heavily in debt after his second franchised pizza restaurant failed at the corporate level.[1][14][15]

Gage started his career as an author writing self-help books on the subject of prosperity from 1990.[16][14][15] Since then, Gage has written over 10 books[16][17] and delivers lectures, internationally, on the subjects of success and prosperity.[18][19][5][16][17][20][21][22][23][24]

Apart from coaching on prosperity[16][20][21] and delivering international lectures,[22][14][15][25][26] Gage has released over 50 resources which have been translated into more than 15 languages.[27][28]

References

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  1. ^ a b c d e f g Jeff Richgels (September 1, 2003). "Self Motivated". Capital Times.
  2. ^ "Who's Hot? 25 men and women who are shaping our profession - Randy Gage". Speaker magazine. August 2009: 24. {{cite journal}}: Cite journal requires |journal= (help)
  3. ^ "CPAE Speaker Hall of Fame". National Speakers Association. Archived from the original on August 11, 2015. Retrieved June 11, 2014.
  4. ^ "Randy Gage - Nido Qubein Philanthropist of the Year Award". National Speakers Association. July 28, 2013. Archived from the original on June 13, 2014. Retrieved June 11, 2014.
  5. ^ a b c "Randy Gage". Business Week. Retrieved June 11, 2014.[dead link]
  6. ^ "Randy Gage". Agel Enterprises. Retrieved June 11, 2014.
  7. ^ a b c "Best Sellers - The New York Times". The New York Times. Retrieved 2016-03-08.
  8. ^ a b c Gage, Randy (23 October 2012). Risky New Safe: The Rules have Changed. ISBN 978-1118481479.
  9. ^ a b "Risky is the New Safe Book Review | Randy Gage | Soundview". www.summary.com. Retrieved 2016-03-08.
  10. ^ "Publishers Weekly Bestseller Lists". PublishersWeekly.com. Retrieved 2016-03-08.
  11. ^ a b "'The Racketeer' retains top spot on U.S. bestseller list". Reuters. 2012-11-08. Retrieved 2016-03-08.
  12. ^ "Güvende Olmanın Yeni Yolu Risk". D&R. Retrieved 2016-03-08.
  13. ^ Gage, Randy (2012-10-15). Risky is the New Safe: The Rules Have Changed . . . John Wiley & Sons. ISBN 9781118508572.
  14. ^ a b c d e f g h "Me & My Money: Ex-delinquent now Millionaire". The Straits Times. November 15, 2009.
  15. ^ a b c d e f Rubin Khoo (March 1, 2007). "Inspired to succeed". The Star (Malaysia). Retrieved June 11, 2014.
  16. ^ a b c d Chris Nelson (November 14, 2012). "Author Randy Gage says forgiveness is tool of empowerment". Calgary Herald. Retrieved June 11, 2014.
  17. ^ a b BMO Harris (March 1, 2013). "The Most Disruptive Marketing Trends Of 2013". Forbes. Retrieved June 11, 2014.
  18. ^ "Entrepreneur: Are You A Mad Genius?". Forbes. Retrieved 2016-01-16.
  19. ^ "Deviate From Business As Usual". Investor's Business Daily. Investor's Business Daily. 11 January 2016. Retrieved 2016-01-16.
  20. ^ a b Jen Weigel (January 10, 2012). ""I quit" can be good for you". Chicago Tribune. Retrieved June 11, 2014.
  21. ^ a b Liz Earle McLoed (February 11, 2013). "Why Hating Rich People Is Making You Broke". Huffington Post. Retrieved June 11, 2014.
  22. ^ a b Emmett Oliver (September 28, 2008). "Financial Freedom with Network Marketing". Irish Sunday Tribune.
  23. ^ "7 Ways People Know You Aren't Being Authentic". Inc.com. 2015-05-11. Retrieved 2016-01-16.
  24. ^ "Winning the Next Wave of the Internet: Mobile". Inc.com. 2012-10-31. Retrieved 2016-01-16.
  25. ^ Karen Putz (October 1, 2012). "Randy Gage: Risky is the New Safe". Chicago Now. Retrieved June 11, 2014.
  26. ^ Gerald Chuah (October 17, 2013). "Interview With the Experts - Safe is the New Risky". New Straits Times.
  27. ^ "Randy Gage". Networking Times. Retrieved June 11, 2014.
  28. ^ Sackett, Uma (March 1998). "The Bucks Start Here" (PDF). successmagazine.com. Success Magazine.
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