Robert Deluce

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Robert J. Deluce (born April 9, 1950) is a Canadian airline executive. He is the president and CEO of regional airline Porter Airlines, and has been a past airline executive with Air Ontario and other airlines.


Deluce was born as one of nine children to Stanley Matthew Deluce (1923-2010) and Angela Deluce in Chapleau, Ontario and raised in White River, Ontario.[1]

His father served as a pilot with the Royal Canadian Air Force in the Second World War and in 1951 formed White River Air Service to fly summer tourists to Lake Superior.[2]

Robert was a pilot with White River and maintains a commercial pilot's license.[3]

The family next bought Austin Airways in 1971, then Air Ontario and Superior Airways in 1981.[2] The Deluce family sold 75% of Air Ontario and Austin Airways to Air Canada in 1986.[4]

Born to an aviation family, Deluce became a pilot in his teens and moved to Toronto to attend St. Michael's College School. He went to McGill University graduating with a Bachelor of Science degree.[5] He then returned to the White River area and worked in the family's airline business.

Married to Catherine, the Deluces have four children. Son Michael is an executive with Porter.[5] Daughter Justine is a real estate broker. Son Jason works in IT management.

His niece Lindsey Deluce is the weekday morning News Anchor for the new CTV network ' Your Morning ' program, which started up in early June 2016, after being the News Anchor for CP24 Breakfast and morning news weekdays. Lindsey joined CP24 in June 2009, as a Remote Host and Anchor.

In 2006, Deluce graduated with a post graduate diploma in Broadcast Journalism from Seneca College at York University and was the recipient of an award for best overall radio and television newscaster.


The Deluce family has over 50 years of experience in the airline business with White River Air Services, norOntair, Austin Airways, Air Creebec, Air Ontario, Air Manitoba, Air Alliance and Canada 3000 Airlines.[3]

In 1988, the Deluce family started Canada 3000, initially as a subsidiary of British airline Air 2000. After British control of Air 2000 was rejected by the Canadian government, the Deluce family bought Air 2000's interest in the new airline, (selling their remaining 25% of Air Ontario) and named it Canada 3000. Deluce became president and CEO of Canada 3000, a position he held until 1995.[6] His brother Peter was also an executive with Canada 3000.[3]

In 2001, Deluce with partners formed REGCO Holdings to set up a competing regional airline at Toronto's Island Airport. The airport, which was losing money for its operator, the Toronto Port Authority (TPA) was seeking to expand its usage and increase revenues. Deluce proposed setting up a new airline using Bombardier turboprop aircraft to several cities within range of Toronto. The TPA, along with the City of Toronto was then planning to build a new bridge to the island airport to facilitate the expansion. The bridge was cancelled by the City of Toronto and Deluce then sued the City and the Canadian federal government, eventually settling out of court. Despite this, Deluce and the TPA continued to pursue the regional airline expansion plan. Regco purchased the terminal building at the airport being used by Air Canada Jazz and evicted them, freeing the space for his own airline. Porter Airlines launched in October 2006 with flights to Ottawa, Ontario and has expanded since. Porter flies to Toronto, Ottawa, Montreal, Quebec City, Moncton, Timmins, Windsor, Halifax, St. John’s, Thunder Bay, Sault Ste. Marie, Sudbury, New York City (Newark), Chicago (Midway), Boston (Logan), Washington (Dulles) and has seasonal flights to Mont Tremblant, Quebec; Burlington, Vermont; and Myrtle Beach, South Carolina.

He is also the president and CEO of Deluce Capital Corporation of Toronto. He is a past director of the Arthritis & Autoimmunity Research Centre of University Health Network[7] and Vector Aerospace Corporation.[8]

Awards and honours[edit]

In 2017, Deluce was inducted into Canada's Aviation Hall of Fame.[9]


  1. ^
  2. ^ a b Foster, Cecil (December 27, 1988). "Deluce family's dream comes true with acquisition of Air 2000 stake". The Globe and Mail. p. B1. 
  3. ^ a b c "Talking to ... Robert Deluce". Toro Magazine. Retrieved 2009-08-12. 
  4. ^ "Porter CEO can't fly free on Air Canada, sues". Toronto Sun. July 20, 2010. 
  5. ^ a b
  6. ^ "Ex-Canada 3000 head spearheads new airline". Guelph Mercury. February 9, 2002. p. B8. 
  7. ^ "Annual Report 2005-06 Arthritis & Autoimmunity Research Centre of University Health Network" (PDF). Retrieved 2009-08-12. 
  8. ^ "Robert J. Deluce". Retrieved 2009-08-12. [dead link]
  9. ^ "Member Profiles". Canada's Aviation Hall of Fame. Retrieved 14 January 2018.