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Rowland Frederick Hilder OBE (28 June 1905 – 21 April 1993) was an English marine and landscape artist and book illustrator. He was born in New York to Roland and Kitty Hilder (née Fissenden). Following the outbreak of World War 1, Hilder's English father decided in 1915 to return to his native county of Kent England to enlist in the army.
Hilder studied at Goldsmiths' College, in south London where he met botanical artist Edith Blenkiron (1903-1992). They married and had two children. As a student with little money he cycled into Kent and discovered the Shoreham Valley in the North Downs where he was delighted to sketch the same barn drawn by the visionary painter Samuel Palmer in the 1820s. This interest in the countryside began a lifelong passion for drawing landscapes in both pencil and watercolour, initially of Kent, "The Garden of England", and the Thames with its sailing vessels and old buildings.
Hilder was commissioned by Oxford University Press to illustrate books. His decorative end papers and black and white drawings of "Treasure Island" in 1929 won him The Times illustrators award. In the 1930s he illustrated several books. In 1929 Hilder was commissioned by Shell Mex Ltd to illustrate "Then and Now", a travel guide which started a long relationship with the company with posters sponsored by them. In 1953 when asked by the publisher George Rainbird to provide background landscapes to a series of wildflowers by another artist, Hilder showed him pictures of flowers by his wife Edith. Rainbird then commissioned them both to create the Shell "Flowers of the Countryside" series. Demand was so great that Shell set up an office to deal with correspondence and 13 million plates were published.
He has been called 'the Turner of his generation', and according to the Dictionary of National Biography 'The description "Rowland Hilder country" (attached primarily to the weald of Kent) evokes a landscape as distinctive and personal as "Constable's country" along the Suffolk Stour.'
He was an army Camouflage Officer during the Second World War and then became a mainstay of the Ministry of Information.
- Hilder, Rowland (1987). Rowland Hilder Country. The Herbert Press Ltd. p. 7. ISBN 0-906969-74-3.
- "Rowland Hilder". bookroomartpress.co.uk. Bookroom Art Press. Retrieved 27 November 2014.
- Hilder, Rowland (1986). Rowland Hilder's England. Own library: The Herbert Press Ltd. pp. 7–16. ISBN 0-906969-57-3.
- Hilder, Rowland (1987). Rowland Hilder Country. Own library: The Herbert Press Ltd. pp. 15–16. ISBN 0-906969-74-3.
- Denis Thomas, ‘Hilder, Rowland Frederick (1905–1993)’, Oxford Dictionary of National Biography, Oxford University Press, 2004 accessed 30 June 2009
- Thomas, Denis. "Obituary:Rowland Hilder". independent.co.uk. Independent Newspaper. Retrieved 30 November 2014.