Rubin Whitmore II

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Rubin Whitmore II is an American media maker who directs mostly music videos and short narratives. Born and raised in Milwaukee, Wisconsin, he received his undergraduate degree in Radio/TV/Film from the University of Wisconsin-Oshkosh where he was selected Outstanding Young Alumni[1] and he is a MFA candidate in Digital Cinema at National University. While in his senior year at UW-Oshkosh he directed his first national music video for MC Breed's "Late Nite Creep".

He has directed and produced projects ranging from docudrama, 10 Rules for Dealing with Police[2][3][4] to Internet webisode, "omg!".[5] His stories often involve multi-cultural perspectives and casts. He has directed music videos for KRS-One, Gang Starr, DMX, The Temptations and many others. The music video featuring E-40, "Sprinkle Me", was produced and directed by Whitmore and is the "#10 Greatest West Coast Video" according to MTV2 and XXL.[6]

He is also a media scholar and activist. Whitmore currently instructs at the Art Institute and has lectured at universities and colleges across the country[7] regarding media's impact on society. He has declared that "Media is a weapon, TV is a gun, the programming is the bullets." [8] He has participated in political campaigns as a media consultant and encourages the use of new media as an effective tool for business and social entrepreneurship.

Whitmore is the director of the feature film 420.[9]

Whitmore is a member of Alpha Phi Alpha fraternity.

Music Videography (Director or Producer) partial list[edit]

  • 3 Piece - Ohh Ahh
  • Big Mike - Playa Playa
  • C-Bo - Birds in the Kitchen
  • Cha Cha - New Millennium
  • Christion - Next 2 You
  • Click - Hurricane
  • Coko - Triflin'
  • Dayton Family - Goin Thru A Thang
  • Digital Underground - Walk Real Kool
  • DMX - Slippin'
  • E.S.G. - Swangin' & Bangin'
  • E-40 featuring Too $hort & K.C. - Rapper's Ball
  • E-40 - Sprinkle Me
  • Elusion - Reality
  • eMC – The Show
  • Gang Starr - Discipline
  • Ghosttown DJs - My Boo
  • Goodie Mob - Dirty South
  • Goodie Mob - Soul Food
  • Indigo Girls - Shame On You
  • Inoj - Love You Down
  • Jadakiss - Put Yo Hands Up
  • Jadakiss, Snoop Dogg, Scarface & Young One - WWIII
  • Joe -The Love Scene
  • Keith Murray - It's That Hit
  • KRS-One - Step Into A World
  • Kwamé - What's It Like
  • Luniz - I Got Five On It (Remix)
  • M.C. Breed - Late Nite Creep (Booty Call)
  • Mack 10 - Hoo-Bangin'
  • Mad Skillz - The Nod Factor
  • Means & Pamela - Up to Here
  • Mystikal - Out That Bootcamp Clicc
  • New Edition featuring Missy "Misdemeanor" Elliott - You Don't Have To Worry
  • Nitti, Ray – Bow!
  • Questionmark Asylum - Get With You
  • Spice 1 - Nineteen Ninety Sick
  • Temptations - I'm Here
  • Too $hort - Cocktails
  • Too $hort - Top Down
  • Too $hort - Paystyles
  • Tung Twista – Suicide
  • Usher - Dreamin

DVDs & Films partial list[edit]

  • Too Short: Cocktales
  • 20th Century Masters: The Best of The Temptations
  • 10 Rules for Deal with Police
  • 420


  • omg!


External links[edit]