Rudolf Flesch
Rudolf Flesch (8 May 1911 – 5 October 1986) was an author (noted for Why Johnny Can't Read), and also a readability expert and writing consultant who was a vigorous proponent of plain English in the United States.[1] He created the Flesch Reading Ease test and was co-creator of the Flesch-Kincaid Readability Test. Flesch advocated use of phonics rather than sight reading, to enable students to sound out unfamiliar words.[1] He was raised in Austria and finished university there, studying law. Flesch then moved to the United States and entered a graduate program at Columbia University, where he earned a Ph.D in English.
Personal life
Flesch was born in Vienna, Austria. He fled to the United States to avoid the imminent Nazi invasion and Jewish persecution. Once in America, he met Elizabeth Terpenning, whom he married. They had six children: Anne, Hugo, Jillian, Katrina, Abigal and Janet. Flesch lived the majority of his life with his wife and children in Dobbs Ferry, New York, a small village in southern Westchester county.
Career
Not long after finishing his degree, he wrote what became his most famous book, Why Johnny Can't Read: And What You Can Do about It, in 1955.[1] The book was a critique of the then-trendy movement to teach reading by sight, often called the "look-say" method. The flaw of this approach, according to Flesch, was that it required learners to memorize words by sight. When confronted with an unknown word, the learner was stumped. Flesch advocated a return to phonics, the teaching of reading by teaching learners to sound out words.
Flesch flourished as a writing teacher, plain-English consultant and author. He wrote many books on the subject of clear, effective communication: How to Test Readability (1951), How to Write Better (1951), The Art of Plain Talk (1946), The Art of Readable Writing (1949), The ABC of Style: A Guide to Plain English (1964), and Rudolf Flesch on Business Communications: How to Say What You Mean in Plain English (1972).
Flesch produced three other books of note:
In The Art of Clear Thinking (1951), Flesch consolidated research data and findings in psychology and education, showing people how they can apply those ideas to their lives. "It would be impudent to tell intelligent, grown up people how to think," he wrote in this book's introduction. "All I have tried to do here is to assemble certain known facts about the human mind and put them in plain English."
In Lite English (1983), Flesch advocated the use of many colloquial and informal words. The subtitle of the book reveals his bias: Popular Words That Are OK to Use No Matter What William Safire, John Simon, Edwin Newman, and the Other Purists Say!
And in 1979, Flesch published a book he had produced while working as a communication and writing consultant to the Federal Communications Commission: How to Write Plain English: A Book for Lawyers and Consumers. This book was and is a "how-to" guide to write rules and regulations.
Bibliography
- The Art of Plain Talk - 1946
- The Art of Readable Writing - 1949
- How to Write Better - 1951
- The Art of Clear Thinking - 1951
- How to Test Readability - 1951
- Why Johnny Can't Read—And What You Can Do About It - 1955
- The ABC of Style: A guide to Plain English - 1964
- Rudolf Flesch on Business Communications: How to Say What You Mean in Plain English - 1972
- How to Write Plain English: A Book for Lawyers and Consumers - 1979
- Lite English: Popular Words That Are OK to Use No Matter What William Safire, John Simon, Edwin Newman, and the Other Purists Say! - 1983
- Why Johnny Still Can't Read—A New Look at the Scandal of our Schools - 1981
See also
References