Rural New Yorker

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The Rural New Yorker
Potter Building Rural New Yorker Park Row NYC.jpg
Rural New Yorker offices to right at 34 Park Row circa 1886
Owner(s) D.D.T. Moore (original)
Founded 1850
Ceased publication 1964 (merger)
Headquarters Rochester, New York (original); Manhattan (by 1870s)
Circulation 300,000 (1956)

Rural New Yorker was a weekly periodical founded in 1850 that was published by the Rural Publishing Co., New York City. The magazine continued through the middle of the 20th century.


Daniel D.T. Moore founded the publication as Moore's Rural New Yorker in Rochester, New York in 1850.[1] Moore later became mayor of Rochester in 1865. After moving the paper to New York City (it opened a branch office at the old New York Times building at 41 Park Row by 1869),[2] financial setbacks caused him to give up the paper in the 1870s.

After moving to New York City, the paper eventually had offices at 34 Park Row, the Scott & Bowne Building at Chambers and Pearl Streets (409 Pearl), and around 1911 it moved to the old Chelsea Methodist Church on West Thirtieth Street, where it remained for many years.[3]

John J. Dillon was editor and publisher of the paper for over 58 years, from about 1892 until his death in 1950.[4][5][6]

A quilt pattern column was published under the name of "Mrs. R.E. Smith" from 1930 to 1937.[citation needed]

Starting in 1890 it ran the motto "A Square Deal" to reflect the fact that it guaranteed that subscribers would not be treated unfairly by its advertisers, taking great efforts to make them whole.[7]

As of 1956, the publication still had 300,000 subscribers.[3] It was acquired by American Agriculturist and merged in 1964,[1][8] which is now published by Farm Progress.


  1. ^ a b Smith, Kathleen A. [ "Moore's Rural New Yorker": A Farm Program for the 1850s[, in Agricultural History, Vol. 45, No. 1, Jan. 1971, pp. 39-46 (jstor subscription needed)
  2. ^ 1869 Advertisement, Herald of Health (February 1869)
  3. ^ a b Meyer Berger's New York - April 6, 1956 (2004)
  4. ^ "J.J. Dillon, 93, Dies; Editor, Publisher. Rural New Yorker Chief for 58 Years Fought to Protect Farmers From Exploitation Taught School in Youth Led Milk Strike in 1916". New York Times. March 2, 1950. Retrieved 2015-01-28. 
  5. ^ (21 May 1938). Profile: Rural New Yorker, The New Yorker
  6. ^ Commissioner of the Department of Foods and Markets: John J. Dillon, The New York Red Book, p. 65 (1915)
  7. ^ Kleiner, Richard (2 June 1952). These City Fellers Give Farmers a 'Square Deal', Owosso Argus-Press
  8. ^ (24 September 1864). 2 Farm Magazines To Combine, The Massena Observer

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