Woolf was born and raised in Perth. After finishing high school he spent a year in Israel before returning to Perth to study at the University of Western Australia and Curtin University. In his mid-20s he studied broadcasting at the Western Australian Academy of Performing Arts. He worked as a presenter for 6SE Radio West in Esperance for 18 months, then spent two years at 6KG in Kalgoorlie, before joining the Australian Broadcasting Corporation in 1997 as its Karratha-based resources reporter, a position he held for five years. Woolf then returned to Perth where he co-hosted 720's afternoon show with Verity James. In 2005 he took over the late afternoon Drive programme, where he remained until resigning from the ABC in December 2013.
Woolf was also the weather presenter for Perth's ABC News from 2007 to 2011. The role has removed by the ABC for budgetary reasons; subsequently the weather was presented by the main newsreader (Karina Carvalho at the time).
In 2015 Woolf announced he was moving with his family to the United States, leaving his position as host of Saturday Breakfast on 720 after his last show on 12 December 2015.
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