American Outdoor Brands Corporation

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American Outdoor Brands Corporation
Formerly called
Smith & Wesson Holding Corporation (2002-2016)
Industry Firearms, Defence
Founded February 15, 2002; 15 years ago (2002-02-15)
Headquarters Springfield, Hampden, Massachusetts, United States
Area served
Key people
James Debney (CEO and President)
Products Firearms, Ammunitions, Accessories, Optoelectronics
Subsidiaries Smith & Wesson
Battenfeld Technologies
Crimson Trace

American Outdoor Brands Corporation is an American manufacturer of firearms and outdoor sports and recreation products, organized as a holding company with direct or indirect participation in 18 brands. Its principal holding is firearms manufacturer Smith & Wesson.[1]

The decision to rebrand from Smith & Wesson Holding Corporation to American Outdoor Brands Corporation was made in 2016, and took effect on January 3, 2017.[2]


  1. ^ American Outdoor Brands Corporation. "Our Brands - American Outdoor Brands". Retrieved January 21, 2017. 
  2. ^ "American Outdoor Brands Corporation Completes Holding Company Name Change and Commences Trading Under NASDAQ Symbol "AOBC"" (Press release). American Outdoor Brands Corporation. January 3, 2017. Retrieved February 14, 2017. 

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