Sainsbury's Active Kids
|Sainsbury's Active Kids|
1 Voucher after collecting £10
|Collected by||Spending £10 in Superstores, or £5 in Local stores|
Sainsbury's Active Kids is a voucher scheme run by Sainsbury's. Nurseries, schools, Scout and Guide groups and Clubmark-accredited sports club can redeem vouchers for sports & cooking equipment and active experiences such as dance, martial arts and keep fit.
Starting in 2005, with the option of only collecting vouchers for sports equipment, it has expanded over the years to now also include cooking equipment. Sainsbury's have donated over £170million worth of equipment across the UK.
In 2011, Sainsbury's introduced ambassadors to it's Active Kids campaign to help increase participation starting with David Beckham. In 2014, it was announced that from 2015 Beckham would no longer be an ambassador for the campaign, but to be replaced by footballer Daniel Sturridge.
- David Beckham 2011-2014
- Ellie Simmonds 2011-Present
- Jonnie Peacock 2011-Present
- Daniel Sturridge 2015-Present
- Lucy Bronze 2015-Present
The scheme is run annually, usually between end of January and beginning May.
- "David Beckham adopts Sainsbury's ambassador role". Retrieved 24 April 2017.
- "Sainsbury's substitutes Daniel Sturridge for brand ambassador David Beckham". Retrieved 24 April 2017.
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