Sascha Lobo
Appearance
![](http://upload.wikimedia.org/wikipedia/commons/thumb/8/85/Sascha_Lobo.jpg/170px-Sascha_Lobo.jpg)
Sascha Lobo (born 11 May 1975 in Berlin)[1] is a German blogger, writer, journalist and Copywriter.[2] Lobo's work is primarily concerned with the Internet and with the social effects of new technology.[3]
Career
In 2000, Lobo founded a short-lived advertising agency,[4][5] and in the following years worked in advertising while also writing for the magazine Blond.[5] In 2005 he co-founded the blog Riesenmaschine. The following year his book Wir nennen es Arbeit (engl. "We call it work", co-written with Holm Friebe) was published.
In 2007 Lobo co-founded adical (later renamed adnation), a blog-focussed marketing agency.
His first novel Strohfeuer was published in September 2010.
Books
- Holm Friebe, Sascha Lobo: Wir nennen es Arbeit – die digitale Bohème oder: intelligentes Leben jenseits der Festanstellung. Heyne, München 2006. ISBN 978-3-453-60056-0
- Kathrin Passig, Holm Friebe, Aleks Scholz, Sascha Lobo (Hrsg.): Riesenmaschine – das Beste aus dem brandneuen Universum. Heyne, München 2007. ISBN 978-3-453-61001-9
- Kathrin Passig, Sascha Lobo: Dinge geregelt kriegen – ohne einen Funken Selbstdisziplin. Rowohlt, Berlin 2008. ISBN 978-3-87134-619-4
- Sascha Lobo: Strohfeuer Rowohlt, Berlin 2010. ISBN 978-3-87134-678-1