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Schuster's, officially Ed. Schuster & Co. was a department store chain in Milwaukee, Wisconsin, now defunct. The chain opted for neighborhood stores over a downtown location. It was bought in 1962 by Gimbels, which operated for a while as Gimbels Schusters. Schuster's created the locally famous Billy the Brownie elf character in 1927 to promote their annual Christmas Parade in downtown Milwaukee.
An unrelated group of furniture stores in Arkansas, also carrying the Schuster's name, operated for many years, with locations in Little Rock and North Little Rock, as well as a Pine Bluff store that eventually transferred briefly to Conway.
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