Seabrook Potato Crisps
West Yorkshire, Yorkshire, United Kingdom
|Owner||Brook-Chrispin Family (85%)|
Number of employees
The company was founded in 1945 by Charles Brook, and the name arose because of an error in a photo-processing shop; instead of writing "C. Brook" on a film, a clerk wrote "Seabrook". Original production was in Allerton, but in 1979-80 a larger factory opened in the Princeville area of Bradford; production continued at the Allerton factory until 2004. Seabrook's crisps are distributed widely in the north of England, and increasingly in the south, and are also sold through mail order.
In the 1980s the company introduced sunflower oil to the cooking process, and in 2007 was the first crisp brand to remove MSG from all its crisps. In 2011 Seabrook Crisps launched its Goodbye salt Hello flavour range under a tagline "with at least 90% less salt, but 100% great taste", in line with government objectives to lower salt intake. The salt was substituted with sugar. Seabrook was the first company to produce Worcester Sauce flavored crisps.
The Company Today
As of 2015, Seabrook Crisps employed 151 people, and was 85% owned by the Brook-Chrispin Family. Most of the companies potatoes used are grown in Yorkshire, and the company's headquarters remain in Bradford at Seabrook House. The crisps, sold in 25gm packets, are salted with sea salt and are produced in a range of new and traditional flavours. The packaging is metallised polypropylene (PP); it was previously clear PP with a window to view the crisps, and the words "See What You Buy" on the face.
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