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Seeking Alpha is a crowd-sourced content service for financial markets. Articles and research covers a broad range of stocks, asset classes, ETFs and investment strategies. In contrast to other equity research platforms, insight is provided by contributor base of investors and industry experts (buy side) rather than sell side. Seeking Alpha was founded in 2004 by former Wall Street analyst David Jackson. The company reports it has distribution partnerships with MSN Money, CNBC, Yahoo! Finance, MarketWatch, NASDAQ and TheStreet,  although Yahoo Finance ended its relationship with Seeking Alpha on July 28, 2014. 
The firm derives its content from independent contributors who sign up to the site. Base payment is $35 plus $10/CPM (1,000 page-views). For analysis of stocks that have a large number of followers, the firm has three additional payment tiers, from $150 to $500 per article. Finally, two articles are selected each week for a $2,500 "outstanding performance" prize on the basis of how well the stock idea played out.
Its articles are published as Premium articles, Standard articles, and Instablogs. Standard articles are allowed to be published elsewhere, and are unpaid, but also undergo a selection process. Instablogs are published instantly and with no pay. In 2011, the firm is estimated to have paid its approximately 550 Premium contributors $1.2 million.
The Wisdom of Crowds
In 2014, the Review of Financial Studies published, Wisdom of Crowds: The Value of Stock Opinions Transmitted Through Social Media. Researchers from City University of Hong Kong, Purdue University and Georgia Institute of Technology analyzed approximately 100,000 Seeking Alpha articles and commentary published between 2005 and 2012. The researchers looked at the ability of Seeking Alpha articles to predict not only future stock returns, but also future earnings surprises. Findings included that number of negative articles and comments on Seeking Alpha predicted stock returns over every time-frame examined, from one month to three years.
In 2013, WIRED magazine named Seeking Alpha one of its, "…core nutrients of a good data diet." WIRED: 101 Signals. In 2007, Seeking Alpha was the recipient of Forbes' Best of the Web Award and was selected by Kiplinger's as its pick for Best Investment Informant. In 2011 Seeking Alpha was listed as #1 in Inc. magazine's list of Essential Economic blogs.
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- Hu, Yu Jeffrey; Hailiang Chen; Prabuddha De; Byoung-Hyoun Hwang (14 April 2014). "Associate Professor and Consultant" (PDF). The Review of Financial Studies (RFS). 27 (5): 1367–1403. Retrieved 20 April 2014.Chernova, Yuliya (19 March 2014). "Study: Crowdsourced Stock Opinions Beat Analysts, News". The Wall Street Journal. Retrieved 20 April 2014.
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- "CrunchBase". TechCrunch. Retrieved 22 April 2014.
- How Much Does Seeking Alpha Pay Its Contributors?
- "Man Bites Dog! Web Publisher Pays Writers". All Things D. Retrieved 24 October 2013.
- "Updated: Seeking Alpha On Track To Pay Its Bloggers $1.2 Million This Year". paidContent. Retrieved 24 October 2013.
- Chernova, Yuliya. "Study: Crowdsourced Stock Opinions Beat Analysts, News". The Wall Street Journal. Retrieved 21 April 2014.
- Forbes (December 17, 2004). "Forbes Best Of The Web". website. Archived from the original on February 15, 2012. Retrieved 27 April 2013.
- "The 2007 Best List", Kiplinger's Personal Finance Magazine, November 2007.
- Hoffman, Constantine (Dec 26, 2011). "10 Essential Economic Blogs". Inc Magazine.