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The selection box is a boxed gift generally associated with Christmas. Although the history of selection boxes is relatively unknown, they were common around the late 19th and early 20th century Britain. Chocolatiers, Rowntree's and Cadbury pioneered the early selection boxes which were saved for by way of a Christmas club over many months, to be collected around Christmas time. Choice and variation of contents were the consumer's choice, and often the value of the selection box would exceed a week's wages. In more modern times the selection box as we know it has become a staple Christmas gift of chocolate. Each chocolate company mass produces these at Christmas time and they are often filling the spaces near supermarket checkouts. In the 60's and 70's the selection box took on a more commercialized approach with games printed on the reverse of the boxes such as snakes and ladders, adding to the desirability of each brand's selection box offering. Children expectantly received a selection box each year and regarded them as a main Christmas gift. More recently the commercial arms of the chocolate companies insist on filling their festive selection boxes with predefined chocolate bar selections, and many a child will receive in excess of six selection boxes each Christmas.