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Semantria, Inc.
HeadquartersBoston, MA
Key people
Jeff Catlin, CEO of Lexalytics
ProductsText analytics

Semantria[1] is owned by sentiment analysis company Lexalytics, from which it was spun out in 2011. Semantria offers text analysis via API and Excel plugin. It differs from Lexalytics in that it is offered via API and Excel plugin, and in that it incorporates a bigger knowledge base and uses deep learning.[2]


Semantria was founded by in February 2011 in an attempt to bring sentiment analysis to a larger audience. Its goal was to make the process accessible for under $1,000 USD in less than three minutes.[3] Semantria continues to support the largest number of languages by any single SaaS sentiment analysis vendor.[4] This ambitious start led to Semantria receiving a five star rating from Tech World Australia a year after it was founded.[4] This early success lead the acquisition of several important accounts in retail, market research, consumer reviews and social media marketing.[4]

Semantria continued successfully despite never accepting venture funding.[5] In November 2013, Semantria announced a partnership with Diffbot: Diffbot would undertake the task of identifying the most important passages of a document and Semantria would then perform text analysis using those passages.[6][7] According to a January 2014 press release, Semantria grew its revenues by 600% supported by the Oracle Eloqua platform.[8][9][10] Later that year, in the summer of 2014, Lexalytics acquired Semantria for around $10 million USD.[11]

Media coverage[edit]

In November 2013, GigaOm listed Semantria as one of the top startups using deep learning, along with AlchemyAPI, Cortica, and Ersatz.[2]


  1. ^ Kerschberg, Ben (January 31, 2014). "How Semantria Uses Text Analytics To Infer Business Intelligence from Big Data". Forbes. Retrieved February 11, 2014.
  2. ^ a b Harris, Derrick (November 1, 2013). "The Gigaom guide to deep learning: Who's doing it, and why it matters". GigaOm. Retrieved February 11, 2014.
  3. ^ Manning, Ric (2013-10-01). "An Interview with Oleg Rogynskyy". Stephen E. Arnold. Retrieved 2015-05-04.
  4. ^ a b c van Rijmenam, Mark (2013-10-01). "Semantria Is A Sentiment And Text Analytics Service". Datafloq. Retrieved 2015-05-04.
  5. ^ Novet, Jordan (2014-06-15). "Lexalytics buys Semantria, because you gotta be able to analyze text in the cloud". Venture Beat. Retrieved 2015-05-03.
  6. ^ Novet, Jordan (November 22, 2013). "Diffbot and Semantria join to find and parse the important text on the 'Net (exclusive)". VentureBeat. Retrieved February 11, 2014.
  7. ^ Rizza Sta. Ana (November 23, 2013). "Diffbot, Semantria form special partnership to analyze scores of text on the Web". Venture Capital Post. Retrieved February 11, 2014.
  8. ^ "Semantria Grows Revenues by 600 Percent Supported by Oracle Eloqua: Oracle Eloqua Helps Cloud-Based Text and Sentiment Analysis Service Automate Sales Funnel and Better Target, Engage and Convert Customers". Market Watch. January 21, 2014. Retrieved February 11, 2014.
  9. ^ "Semantria Grows Revenues by 600 Percent Supported by Oracle Eloqua". Seeking Alpha. January 21, 2014. Retrieved February 11, 2014.
  10. ^ "Why I Think Oracle Is Headed For A Higher High". Seeking Alpha. February 11, 2014. Retrieved February 11, 2014.
  11. ^ Russell, Kyle (2014-07-14). "Lexalytics Acquires Semantria To Bring Sentiment Analysis To The Masses". AOL. Retrieved 2015-05-03.

External links[edit]