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(Redirected from SiteJabber)
Company typePrivately held
IndustryBusiness ratings and online reviews
  • Michael Lai
  • Jeremy Gin
  • Rodney Gin
HeadquartersRedwood City, California
ProductsOnline review platform

Sitejabber is an AI-enabled platform that allows businesses and buyers to interact through online reviews.[1][2] Sitejabber was founded in 2007 in San Francisco, California and has been described as "the Yelp for websites and online businesses".[3]

Sitejabber rebranded the reputation management platform part of its service in 2023, under the name Jabio.


According to the Sitejabber blog, the service was started in 2007 by Jeremy Gin, Rodney Gin and Michael Lai in an effort to reduce online fraud and improve online transparency.[4] Sitejabber was originally developed with a grant from the National Science Foundation.[5][6]

In 2010, Sitejabber partnered with LegitScript to identify fraudulent prescription drug websites and help users avoid them.[7] Sitejabber also formed a similar partnership with Health On Net (HON) to help identify trustworthy health and medical websites.[8]

Sitejabber released an official Google Chrome extension in 2015.[9]

Sitejabber’s services have been covered in publications such The New York Times, [10] MarketWatch,[11] MSN Money,,[12]The Atlantic, [13] Wall Street Journal[14] and The Chicago Tribune.[15]

Sitejabber is a certified Google Reviews partner.[2][9] 


In 2023, Sitejabber relaunched its review management platform under a new name, Jabio. Sitejabber states that its technology allows brands to manage their reputation by collecting, monitoring, and distributing reviews. The company states that this update helps distinguish the Jabio business platform from the Sitejabber site.[16][17]

The Jabio platform allows businesses to source reviews, manage feedback, and use reviews for their online marketing - including publishing or facilitating reviews across destinations including Google Seller Ratings, BBB, and other customer review websites.[2]

In addition, both B2C and B2B consumers create Sitejabber accounts to rate and review online businesses, providing an overall star-rating as well as evaluating criteria such as service, value, shipping, returns, and quality. Sitejabber is a platform where users can share their experiences and insights about various businesses.[3] These features are designed to help buyers make informed purchasing decisions while helping them avoid deceptive websites.[18]

Sitejabber has been recognized by PC Magazine and CNN.[19][20]


  1. ^ "About Us - Sitejabber".
  2. ^ a b c "Sitejabber Software Reviews, Demo & Pricing - 2022". softwareadvice.com. Retrieved 2022-12-16.
  3. ^ a b Jennifer Van Grove (21 July 2009). "Sitejabber: A Power to the People Tool for Reviewing Online Businesses". Mashable. Mashable, Inc. Retrieved 7 September 2014.
  4. ^ "The Founding of Sitejabber - Sitejabber Consumer Tips".
  5. ^ Bortz, Daniel (2021-12-11). "How to Avoid Basic Wedding Scams". The New York Times. ISSN 0362-4331. Retrieved 2022-12-16.
  6. ^ "NSF Award Search: Award#1127567 - SBIR Phase II: Software to Automate the Detection of Websites that are Fraudulent or Otherwise Harmful to Consumers". nsf.gov. National Science FOundation. Retrieved 2022-12-21.
  7. ^ "LegitScript alliance to help identify 'rogue' Rx web sites". CDR – Chain Drug Review. 2010-03-15. Retrieved 2022-12-16.
  8. ^ Business Wire (2 February 2010). "Sitejabber, HON Announce Partnership to Help Consumers Find Quality Health Websites". Reuters. Thomson Reuters. Archived from the original on 7 September 2014. Retrieved 7 September 2014. {{cite web}}: |author1= has generic name (help)
  9. ^ a b "SiteJabber Shows You Reviews of Web Retailers Before You Buy". Lifehacker. 2015-11-08. Retrieved 2022-12-16.
  10. ^ Daniel Bortz (11 December 2021). "3 How to Avoid Basic Wedding Scams". The New York Times. Retrieved 11 December 2021.
  11. ^ Catey Hill (30 July 2014). "3 pet medication scams — and what you can do about them". MarketWatch. Dow Jones & Co. Retrieved 7 September 2014.
  12. ^ Mitch Lipka (7 July 2013). "Hey, senior Internet surfers: Sharks are circling". MSN Money. Microsoft, Inc. Archived from the original on 7 September 2014. Retrieved 7 September 2014.
  13. ^ Chris Good (28 September 2010). "The Top E-Commerce Fears". The Atlantic. Atlantic Media. Retrieved 7 September 2014.
  14. ^ Catey Hill (15 May 2014). "Booking travel online? Beware of these 4 scams". MarketWatch. Dow Jones & Co. Retrieved 7 September 2014.
  15. ^ Diane Stafford (6 September 2010). "Beware of work-at-home scams". The Chicago Tribune. Tribune Publishing Company. Retrieved 7 September 2014.
  16. ^ "Let Us (Re)Introduce Our Powerful Reviews Platform… search result | Jabio". sitejabber.com. 2023-07-22. Retrieved 2023-08-09.
  17. ^ "Sitejabber Reviews & Product Details". g2.com. Retrieved 2023-08-08.
  18. ^ Fiegerman, Seth (15 June 2010). "7 Tips to Tell If an Online Biz Is Safe". TheStreet. Retrieved 2022-12-16.
  19. ^ Brian Heater (16 August 2010). "The Top 100 Web Sites of 2010". PC Magazine. Ziff Davis, LLC. Archived from the original on 7 September 2014. Retrieved 7 September 2014.
  20. ^ Money Magazine staff (11 April 2011). "100 best money moves". CNN Money. Time Warner, Inc. Retrieved 7 September 2014.

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