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skirt! is a nationally and locally branded website, magazine and book publishing company all about women. They currently publish in 44 markets both digitally and in print.


skirt! was founded in 1994 by Nikki Hardin, a freelance writer living off the coast of Charleston, South Carolina. Longing to have something to read that reflected her life and the lives of the women she knew, she decided to start a magazine.[1][2]

Hardin began skirt! with $400 and the support of her friends. She had no business plan, no collateral, and no experience in the magazine industry.[3] She wanted a publication that had essays on women's issues, not recipes and fashion.[4] A publication that spoke to all sides of a woman's personality.

If we [have] an ideal reader, her name would be 'Martha Steinem' because most of our readers are kickass liberals who like to shop and cook and don't think wearing lipstick means you don't have a brain.[1]

In 2003, Hardin sold skirt! to Morris Communications in Augusta, Georgia. The magazine and website have local editions in several other cities of the Southeastern United States, and appears as a weekly insert in the Florida Times-Union.[5][6] She remained as publisher.

Hardin started skirt! books, an imprint of the Morris Communications' Globe Pequot Press. It publishes only women's non-fiction books, such as: Bahr, Iris (2011). Machu my Picchu : searching for sex, sanity, and a soul mate in South America. Skirt!. maps by Piper Verlag. Guilford, Connecticut. ISBN 9780762772773. LCCN 2011024307. 


  1. ^ a b Nikki Hardin (April 28, 2008). "The "herstory" behind skirt! Part 1". skirt!. Retrieved May 10, 2012. 
  2. ^ Nikki Hardin (May 1, 2008). "The "herstory" behind skirt! Part 2". skirt!. Retrieved March 12, 2011. 
  3. ^ Jane Devin (August 13, 2008). "Profile in Passion: Nikki Hardin. A Roundabout Journey, Some Hard Knocks, and a Skirt!". Janedevin. Retrieved March 12, 2011. 
  4. ^ Barbara Bradley (February 5, 2008). "It started with desire for a better magazine". The Commercial Appeal. Memphis. Retrieved March 12, 2011. 
  5. ^ "Skirt! Magazine". Morris Communications. Retrieved May 10, 2012. 
  6. ^ Rachel Noe (April 16, 2007). ""skirt!" Magazine makes a splash with Knoxville readers". Tennessee Journalism. Knoxville: University of Tennessee. Retrieved 2011-03-12. 

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