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Smart Action Company LLC
Industry call center automation solutions, IVR solutions
Founded 2009
Founder Peter Voss
Headquarters El Segundo, California, USA
Key people
Tom Lewis, Chief Executive Officer
Peter Voss, Founder and Chairman of the Board
Tas Dienes, Chief Technology Officer
Products artificial intelligence enabled self-service

SmartAction is a company that provides artificial intelligence enabled voice self-service. SmartAction's Intelligent Voice Automation (IVA) is a hosted IVR platform that uses natural language speech recognition and is based on an object-oriented coding framework.[1]

SmartAction was founded by inventor and entrepreneur Peter Voss[2][3] and is headquartered in El Segundo, CA.


Developing artificial intelligence has challenged researchers since at least the 1940s. (See History of artificial intelligence.) Part of the problem has been the difficulty of defining an adequate theory of intelligence that can serve as a framework to guide hardware implementations. Starting in the early 1990s Voss developed a new theory of intelligence, outlined in the book Artificial General Intelligence.[4] In 2001, Voss founded an R&D startup, Adaptive AI, Inc., to research and develop a prototype artificial general intelligence system based on his theory of intelligence.[2] In 2009 Voss founded a subsidiary, Smart Action Company, LLC, to commercialize this technology. Born out of Voss' research and development, SmartAction created its first practical application of this new technology focused on the management of inbound and outbound calls for contact centers.[5] Since its inception, SmartAction has continued to develop the technology into a highly specialized and purpose driven AI, identified by the company as Intelligent Voice Automation.[6]


There are two layers of technology that SmartAction uses in their systems. The first builds on Nuance's recognition engine to create a layer of voice recognition that enables their system to identify open, natural language speech and dialects. Second is a proprietary artificial intelligence brain used to determine the meaning and intent behind spoken words, create conversation with the caller, and monitor systems to learn and improve over time.[7][8] The fundamental difference is that AI systems learn naturally the way humans do, and therefore do not need to be programmed.[7] This "[ability] to think, reason and remember, and tackle any subject like a human" [9] gives systems unprecedented flexibility and upgradeability, enabling learning "on the fly" without expensive programming changes.[10] Business News Daily, a website owned by Purch, recommended SmartAction as one of the top interactive voice response systems for businesses.[11]


  • Customer Interaction Solutions, 2011 Product of the Year Award [12]
  • Customer Interaction Solutions, 2012 Speech Technology Excellence Award [13]
  • Contact Center World, 2012 Best Technology Innovation [14]
  • TMC, 2014 Product of the Year [15]
  • Stevie Award, 2014 Gold award for IVR or Web Service Solution [16]
  • 2014 M2M Evolution Award [17]

See also[edit]


  1. ^ Intelligent Voice Automation, SmartAction, (Retrieved Jan. 5, 2015).
  2. ^ a b "Contributors, Kurzweil, (Retrieved Jan 5, 2015)
  3. ^ "El último paso lo ha dado Adaptive AI, que ha presentado el primer sistema artificial de inteligencia. El SmartAction "es un sistema interactivo de respuesta por voz que podrá ser instalado en robots", dice Peter Voss, su creador." Juan Manuel Daganzo Generación Robot; Los investigadores calculan que, en diez o quince años, los robots tendrán capacidades humanas muy desarrolladas 13/03/2009 Publico (Spain)
  4. ^ Goertzel, Ben, ed. (2007). Artificial General Intelligence (1st ed.). Springer. ISBN 978-3-540-23733-4. 
  5. ^ "Start-Up SmartAction Starts with IVR Release", 2009-01-12. Retrieved on 2009-08-11.
  6. ^ "Intelligent Voice Automation", Retrieved on 2014-05-06.
  7. ^ a b About, SmartAction, (Retrieved Jan 5, 2015).
  8. ^ "I'm Sorry, I Can't Connect Your Call, Dave", 2009-02-08. Retrieved on 2009-09-01.
  9. ^ "Innovation: Artificial brain for sale", 2009-02-06. Retrieved on 2009-08-11.
  10. ^ "Adaptive A.I. Inc. launches commercial AGI-based virtual agent for call centers", 2009-01-19. Retrieved on 2009-08-11.
  11. ^ Chad Brooks, 14 Interactive Voice Response Solutions for Small Businesses, Business News Daily, (May 20, 2014)
  12. ^ "2011 Product of the Year Award". The Business Journals. 10 Jan 2011. Retrieved 6 May 2014. 
  13. ^ "2012 Speech Technology Excellence Award". gnomes national news service. 13 Aug 2012. Retrieved 6 May 2014. 
  14. ^ "2012 Best Technology Innovation". Call Miner. 29 June 2012. Retrieved 6 May 2014. 
  15. ^ "2014 Product of the Year Award". World News. 27 Jan 2014. Retrieved 6 May 2014. 
  16. ^ 2014 Stevie® Award Winners, The Stevie Awards for Sales and Customer Service, (Retrieved Jan. 5, 2015)
  17. ^ July 2014 "M2M Evolution Award". 

Further reading[edit]

External links[edit]